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classification_ss:"AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines"
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classification_ss:"MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations"
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Kübler, H.-D.: Kommunikation und Massenkommunikation : ein Studienbuch (1994)
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