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  • × classification_ss:"85.20 / Betriebliche Information und Kommunikation"
  1. Knowledge management in practice : connections and context. (2008) 0.01 
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    Classification
    658.4/038 22
    Date
    22. 3.2009 18:43:51
    DDC
    658.4/038 22
  2. Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.01 
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    Abstract
    Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.
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  3. Botschatzke, U.W.: Informationsverarbeitungs-Controlling in Dienstleistungsunternehmen : zielorientierte Steuerung der betrieblichen Informationsverarbeitung (1993) 0.00 
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  4. Krcmar, H.: Informationsmanagement (2005) 0.00 
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  5. Wissensbilanzen : Intellektuelles Kapital erfolgreich nutzen und entwickeln (2005) 0.00 
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  6. Vernetzung von IuK-Techniken : Chancen und Risiken für kleinere und mittlere Unternehmen (1993) 0.00 
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  7. Bechtolsheim, M. von: Agentensysteme : verteiltes Problemlösen mit Expertensystemen (1992) 0.00 
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  8. Huysman, M.; De Wit, D.: Knowledge sharing in practice (2002) 0.00 
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  9. Internet der Dinge : www.internet-der-dinge.de; selbststeuernde Objekte und selbstorganisierende Systeme (2006) 0.00 
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  10. Wissen vernetzen : Wissensmanagement in der Produktentwicklung (2004) 0.00 
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  11. Content Management Handbuch : Strategien, Theorien und Systeme für erfolgreiches Content Management (2003) 0.00 
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  12. Toebak, P.M.: Records Management : Gestaltung und Umsetzung (2010) 0.00 
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  13. Spitta, T.: Informationswirtschaft : eine Einführung (2006) 0.00 
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Authors

Years

Languages

  • d 11
  • e 2

Types

  • m 13
  • s 4

Themes

Subjects

Classifications