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  • × classification_ss:"TVK (FH K)"
  1. Schweibenz, W.; Thissen, F.: Qualität im Web : Benutzerfreundliche Webseiten durch Usability Evaluation (2003) 0.02 
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    Date
    22. 3.2008 14:24:08
    Language
    d
  2. ¬Die Macht der Suchmaschinen (2007) 0.01 
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    Classification
    Z 731
    KAB
    Z 731
    Language
    d
  3. Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.01 
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    Abstract
    Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.
    Language
    d
  4. Krol, E.: ¬Die Welt des Internet : Handbuch und Übersicht (1995) 0.00 
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    Classification
    Bib D 91 / Internet
    Issue
    Aus d. Engl. von H. Lubitz.
    Language
    d
    SBB
    Bib D 91 / Internet
  5. Lewandowski, D.: Suchmaschinen verstehen (2018) 0.00 
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  6. Lewandowski, D.: Suchmaschinen verstehen (2015) 0.00 
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  7. Handbuch Internet-Suchmaschinen 2 : Neue Entwicklungen in der Web-Suche (2011) 0.00 
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    Editor
    Lewandowski, D.
    Language
    d
  8. Klau, P.: ¬Das Internet : der größte Informationshighway der Welt (1995) 0.00 
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  9. Gugerli, D.: Suchmaschinen : die Welt als Datenbank (2009) 0.00 
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  10. Handbuch Internet-Suchmaschinen [1] : Nutzerorientierung in Wissenschaft und Praxis (2009) 0.00 
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    Content
    I. Suchmaschinenlandschaft Der Markt für Internet-Suchmaschinen - Christian Maaß, Andre Skusa, Andreas Heß und Gotthard Pietsch Typologie der Suchdienste im Internet - Joachim Griesbaum, Bernard Bekavac und Marc Rittberger Spezialsuchmaschinen - Dirk Lewandowski Suchmaschinenmarketing - Carsten D. Schultz II. Suchmaschinentechnologie Ranking-Verfahren für Web-Suchmaschinen - Philipp Dopichaj Programmierschnittstellen der kommerziellen Suchmaschinen - Fabio Tosques und Philipp Mayr Personalisierung der Internetsuche - Lösungstechniken und Marktüberblick - Kai Riemer und Fabian Brüggemann III. Nutzeraspekte Methoden der Erhebung von Nutzerdaten und ihre Anwendung in der Suchmaschinenforschung - Nadine Höchstötter Standards der Ergebnispräsentation - Dirk Lewandowski und Nadine Höchstötter Universal Search - Kontextuelle Einbindung von Ergebnissen unterschiedlicher Quellen und Auswirkungen auf das User Interface - Sonja Quirmbach Visualisierungen bei Internetsuchdiensten - Thomas Weinhold, Bernard Bekavac, Sonja Hierl, Sonja Öttl und Josef Herget IV. Recht und Ethik Datenschutz bei Suchmaschinen - Thilo Weichert Moral und Suchmaschinen - Karsten Weber V. Vertikale Suche Enterprise Search - Suchmaschinen für Inhalte im Unternehmen - Julian Bahrs Wissenschaftliche Dokumente in Suchmaschinen - Dirk Pieper und Sebastian Wolf Suchmaschinen für Kinder - Maria Zens, Friederike Silier und Otto Vollmers
    Editor
    Lewandowski, D.
  11. Komus, A.; Wauch, F.: Wikimanagement : was Unternehmen von Social-Software und Web 2.0 lernen können (2008) 0.00 
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  12. Deep Search : Politik des Suchens jenseits von Google; Deep Search-Konferenz ; (Wien) : 2008.11.08; eine Veröffentlichung des World-Information Institute (2009) 0.00 
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  13. Hitzler, P.; Krötzsch, M.; Rudolph, S.: Foundations of Semantic Web technologies (2010) 0.00 
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  14. Lanier, J.: Zehn Gründe, warum du deine Social Media Accounts sofort löschen musst (2018) 0.00 
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  15. Spinning the Semantic Web : bringing the World Wide Web to its full potential (2003) 0.00 
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    Editor
    Fensel, D. u.a.

Authors

Years

Languages

  • d 13
  • e 3

Types

  • m 15
  • s 5

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