Barr, P.; Tucker, A.: Beyond saints, spies ans salespeople : new analogies for library liaison programmes (2018)
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- Abstract
- Academic libraries in the UK are placing an increased emphasis on engagement and partnership building with academics. Attempts to articulate what is meant by this engagement rely on analogies from the commercial world, notably from sales- driven environments. This language can prove counteractive to true faculty engagement. It retains a focus on a transactional approach to the detriment of partnership and often alienates academics (and librarians) reacting against their increasingly marketised and managerialised institutions. Therefore, we argue that it is necessary to abandon the technical vocabulary of sales and customer relations and develop better analogies to describe library liaison work.
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