Search (14 results, page 1 of 1)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

Type

a

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Abstract

In this article, the authors report a series of evaluations of two metadata schemes developed for Moving Image Collections (MIC), an integrated online catalog of moving images. Through two online surveys and one experiment spanning various stages of metadata implementation, the MIC evaluation team explored a user-centered approach in which the four generic user tasks suggested by IFLA FRBR (International Association of Library Associations Functional Requirement for Bibliographic Records) were embedded in data collection and analyses. Diverse groups of users rated usefulness of individual metadata fields for finding, identifying, selecting, and obtaining moving images. The results demonstrate a consistency across these evaluations with respect to (a) identification of a set of useful metadata fields highly rated by target users for each of the FRBR generic tasks, and (b) indication of a significant interaction between MIC metadata fields and the FRBR generic tasks. The findings provide timely feedback for the MIC implementation specifically, and valuable suggestions to other similar metadata application settings in general. They also suggest the feasibility of using the four IFLA FRBR generic tasks as a framework for user-centered functional metadata evaluations.

Type

a

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Abstract

Language modeling is an effective and theoretically attractive probabilistic framework for text information retrieval. The basic idea of this approach is to estimate a language model of a given document (or document set), and then do retrieval or classification based on this model. A common language modeling approach assumes the data D is generated from a mixture of several language models. The core problem is to find the maximum likelihood estimation of one language model mixture, given the fixed mixture weights and the other language model mixture. The EM algorithm is usually used to find the solution. In this paper, we proof that an exact maximum likelihood estimation of the unknown mixture component exists and can be calculated using the new algorithm we proposed. We further improve the algorithm and provide an efficient algorithm of O(k) complexity to find the exact solution, where k is the number of words occurring at least once in data D. Furthermore, we proof the probabilities of many words are exactly zeros, and the MLE estimation is implemented as a feature selection technique explicitly.

Type

a

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Abstract

The rapid growth of the non-English-speaking Internet population has created a need for better searching and browsing capabilities in languages other than English. However, existing search engines may not serve the needs of many non-English-speaking Internet users. In this paper, we propose a generic and integrated approach to searching and browsing the Internet in a multilingual world. Based an this approach, we have developed the Chinese Business Intelligence Portal (CBizPort), a meta-search engine that searches for business information of mainland China, Taiwan, and Hong Kong. Additional functions provided by CBizPort include encoding conversion (between Simplified Chinese and Traditional Chinese), summarization, and categorization. Experimental results of our user evaluation study show that the searching and browsing performance of CBizPort was comparable to that of regional Chinese search engines, and CBizPort could significantly augment these search engines. Subjects' verbal comments indicate that CBizPort performed best in terms of analysis functions, cross-regional searching, and user-friendliness, whereas regional search engines were more efficient and more popular. Subjects especially liked CBizPort's summarizer and categorizer, which helped in understanding search results. These encouraging results suggest a promising future of our approach to Internet searching and browsing in a multilingual world.

Type

a

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Abstract

The Internet provides opportunities to conduct surveys more efficiently and effectively than traditional means. This article reviews previous studies that use the Internet for survey research. It discusses the methodological issues and problems associated with this nes approach. By presenting a case study, it seeks possible solutions to some of the problems, and explores the potential the Internet can offer to survey researchers

Type

a

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Abstract

By Internet resources Zhang means any electronic file accessible by any Internet protocol. Their usage is determined by an examination of the citations to such sources in a nine-year sample of four print and four electronic LIS journals, by a survey of editors of these journals, and by a survey of scholars with "in press" papers in these journals. Citations were gathered from Social Science Citation Index and manually classed as e-sources by the format used. All authors with "in press" papers were asked about their use and opinion of Internet sources and for any suggestions for improvement. Use of electronic sources is heavy and access is very high. Access and ability explain most usage while satisfaction was not significant. Citation of e-journals increases over the eight years. Authors report under citation of e-journals in favor of print equivalents. Traditional reasons are given for citing and not citing, but additional reasons are also present for e-journals.

Type

a

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Abstract

The academic impact advantage of Open Access (OA) is a prominent topic of debate in the library and publishing communities. Web citations have been proposed as comparable to, even replacements for, bibliographic citations in assessing the academic impact of journals. In our study, we compare Web citations to articles in an OA journal, the Journal of Computer-Mediated Communication (JCMC), and a traditional access journal, New Media & Society (NMS), in the communication discipline. Web citation counts for JCMC are significantly higher than those for NMS. Furthermore, JCMC receives significantly higher Web citations from the formal scholarly publications posted on the Web than NMS does. The types of Web citations for journal articles were also examined. In the Web context, the impact of a journal can be assessed using more than one type of source: citations from scholarly articles, teaching materials and non-authoritative documents. The OA journal has higher percentages of citations from the third type, which suggests that, in addition to the research community, the impact advantage of open access is also detectable among ordinary users participating in Web-based academic communication. Moreover, our study also proves that the OA journal has impact advantage in developing countries. Compared with NMS, JCMC has more Web citations from developing countries.

Type

a

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Abstract

This article explores how to develop complex data driven user models that go beyond the bag of words model and topical relevance. We propose to learn from rich user specific information and to satisfy complex user criteria under the graphical modelling framework. We carried out a user study with a web based personal news filtering system, and collected extensive user information, including explicit user feedback, implicit user feedback and some contextual information. Experimental results on the data set collected demonstrate that the graphical modelling approach helps us to better understand the complex domain. The results also show that the complex data driven user modelling approach can improve the adaptive information filtering performance. We also discuss some practical issues while learning complex user models, including how to handle data noise and the missing data problem.

Type

a

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Abstract

This article presents part of phase 2 of a research project funded by the NSF-National Science Digital Library Project, which observed how academic users interact with the ScienceDirect information retrieval system for simulated class-related assignments. The ultimate goal of the project is twofold: (1) to find ways to improve science and engineering students' use of science e-journal systems; (2) to develop methods to measure user interaction behaviors. Process-tracing technique recorded participants' processes and interaction behaviors that are measurable; think-aloud protocol captured participants' affective and cognitive verbalizations; pre- and post-search questionnaires solicited demographic information, prior experience with the system, and comments. We explored possible relationships between affective feelings and cognitive behaviors. During search interactions both feelings and thoughts occurred frequently. Positive feelings were more common and were associated more often with thoughts about results. Negative feelings were associated more often with thoughts related to the system, search strategy, and task. Learning styles are also examined as a factor influencing behavior. Engineering graduate students with an assimilating learning style searched longer and paused less than those with a converging learning style. Further exploration of learning styles is suggested.

Type

a

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Abstract

Purpose - This study aims to investigate the effects of different search and browse features in digital libraries (DLs) on task interactions, and what features would lead to poor user experience. Design/methodology/approach - Three operational DLs: ACM, IEEE CS, and IEEE Xplore are used in this study. These three DLs present different features in their search and browsing designs. Two information-seeking tasks are constructed: one search task and one browsing task. An experiment was conducted in a usability laboratory. Data from 35 participants are collected on a set of measures for user interactions. Findings - The results demonstrate significant differences in many aspects of the user interactions between the three DLs. For both search and browse designs, the features that lead to poor user interactions are identified. Research limitations/implications - User interactions are affected by specific design features in DLs. Some of the design features may lead to poor user performance and should be improved. The study was limited mainly in the variety and the number of tasks used. Originality/value - The study provided empirical evidence to the effects of interaction design features in DLs on user interactions and performance. The results contribute to our knowledge about DL designs in general and about the three operational DLs in particular.

Type

a

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Abstract

Biomedical research is critical to biodefense, which is drawing increasing attention from governments globally as well as from various research communities. The U.S. government has been closely monitoring and regulating biomedical research activities, particularly those studying or involving bioterrorism agents or diseases. Effective surveillance requires comprehensive understanding of extant biomedical research and timely detection of new developments or emerging trends. The rapid knowledge expansion, technical breakthroughs, and spiraling collaboration networks demand greater support for literature search and sharing, which cannot be effectively supported by conventional literature search mechanisms or systems. In this study, we propose an integrated approach that integrates advanced techniques for content analysis, network analysis, and information visualization. We design and implement Arizona Literature Mapper, a Web-based portal that allows users to gain timely, comprehensive understanding of bioterrorism research, including leading scientists, research groups, institutions as well as insights about current mainstream interests or emerging trends. We conduct two user studies to evaluate Arizona Literature Mapper and include a well-known system for benchmarking purposes. According to our results, Arizona Literature Mapper is significantly more effective for supporting users' search of bioterrorism publications than PubMed. Users consider Arizona Literature Mapper more useful and easier to use than PubMed. Users are also more satisfied with Arizona Literature Mapper and show stronger intentions to use it in the future. Assessments of Arizona Literature Mapper's analysis functions are also positive, as our subjects consider them useful, easy to use, and satisfactory. Our results have important implications that are also discussed in the article.

Type

a

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Abstract

This article explores the effects of undergraduate students' mental models of the Web on their online searching behavior. Forty-four undergraduate students, mainly freshmen and sophomores, participated in the study. Subjects' mental models of the Web were treated as equally good styles and operationalized as drawings of their perceptions about the Web. Four types of mental models of the Web were identified based on the drawings and the associated descriptions: technical view, functional view, process view, and connection view. In the study, subjects were required to finish two search tasks. Searching behavior was measured from four aspects: navigation and performance, subjects' feelings about tasks and their own performances, query construction, and search patterns. The four mental model groups showed different navigation and querying behaviors, but the differences were not significant. Subjects' satisfaction with their own performances was found to be significantly correlated with the time to complete the task. The results also showed that the familiarity of the task to subjects had a major effect on their ways to start interaction, query construction, and search patterns.

Type

a

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Abstract

This study explored undergraduate students' mental models of the Web as an information retrieval system. Mental models play an important role in people's interaction with information systems. Better understanding of people's mental models could inspire better interface design and user instruction. Multiple data-collection methods, including questionnaire, semistructured interview, drawing, and participant observation, were used to elicit students' mental models of the Web from different perspectives, though only data from interviews and drawing descriptions are reported in this article. Content analysis of the transcripts showed that students had utilitarian rather than structural mental models of the Web. The majority of participants saw the Web as a huge information resource where everything can be found rather than an infrastructure consisting of hardware and computer applications. Students had different mental models of how information is organized on the Web, and the models varied in correctness and complexity. Students' mental models of search on the Web were illustrated from three points of view: avenues of getting information, understanding of search engines' working mechanisms, and search tactics. The research results suggest that there are mainly three sources contributing to the construction of mental models: personal observation, communication with others, and class instruction. In addition to structural and functional aspects, mental models have an emotional dimension.

Type

a