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Knowledge management in practice : connections and context. (2008)
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- Date
- 22. 3.2009 18:43:51
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Vernetzung von IuK-Techniken : Chancen und Risiken für kleinere und mittlere Unternehmen (1993)
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- Scholl, M. u.a.
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Bechtolsheim, M. von: Agentensysteme : verteiltes Problemlösen mit Expertensystemen (1992)
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Maßun, M.: Collaborative information management in enterprises (2009)
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Botschatzke, U.W.: Informationsverarbeitungs-Controlling in Dienstleistungsunternehmen : zielorientierte Steuerung der betrieblichen Informationsverarbeitung (1993)
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Huysman, M.; De Wit, D.: Knowledge sharing in practice (2002)
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Internet der Dinge : www.internet-der-dinge.de; selbststeuernde Objekte und selbstorganisierende Systeme (2006)
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- Hompel, M ten u. H.J. Bullinger
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- m
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Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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- Footnote
- Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
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Krcmar, H.: Informationsmanagement (2005)
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Wissensbilanzen : Intellektuelles Kapital erfolgreich nutzen und entwickeln (2005)
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Wissen vernetzen : Wissensmanagement in der Produktentwicklung (2004)
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Content Management Handbuch : Strategien, Theorien und Systeme für erfolgreiches Content Management (2003)
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Qualman, E.: Socialnomics : how social media transforms the way we live and do business (2009)
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Stahl, G.: Group cognition : computer support for building collaborative knowledge (2006)
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Toebak, P.M.: Records Management : Gestaltung und Umsetzung (2010)
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Spitta, T.: Informationswirtschaft : eine Einführung (2006)
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