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Abstract

Sets of top-ranking pages in 20 languages returned by the Google search engine were downloaded and analyzed for presence of meta tag descriptions and lengths of descriptions. Results showed significant differences in proportion of pages with descriptions and in lengths of descriptions depending on language; specifically, pages in major Western European languages showed higher proportions with descriptions, while pages in Chinese showed the lowest proportions. Descriptions were mostly in the languages of the pages, though English descriptions were provided on some non-English pages. With few exceptions, coding schemes adopted for diacritics and non-Roman characters were standard.

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Abstract

Advice given in printed and web-based sources on HTML META tags with NAME='DESCRIPTION' is surveyed.To determin patterns of relationships among descriptions on the same site,links were followed automatically from 460 pages registered withYahoo! and previously found to contain descriptions.Sites where the registered page pointed to many other pages were significantly less likely to reuse the same description on those other pages; where different descriptions were used words from the registered page's description tended to appear toward the beginnings of other descriptions.