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Abstract

Dem neuen Web mal auf die Finger geschaut -- Tom Alby hat sich bereits mit seinem Suchmaschinenoptimierung-Buch einen Namen gemacht und setzt dem Erfolg seines ersten Buches nun mit Web 2.0. Konzepte, Anwendungen, Technologien noch einen drauf. Wie schon bei der Optimierung für Suchmaschinen geht er auch bei seinem Blick auf das Phänomen Web 2.0 ganzheitlich und umfassend an die Arbeit: Ideen, Technik, Umsetzungen, Beispiele, Erfolge, Probleme, Ausblicke und Interviews mit den Machern. Ein Blitzlichtfoto im dunklen Web-Dschungel. Endlich geht es dem Web wieder gut. Alle freuen sich. Die Verlierer werden die Sieger sein. Jetzt wird alles anders. Das Blablabla in den Medien klingt ähnlich wie schon zu Zeiten des Web 1.0. Und doch ist es anders. Was sich geändert hat, zeigt sich jedoch meist erst auf den zweiten Blick -- Alby hat diese Einblicke zusammen getragen und zeigt den aktuellen Stand. Ohne Wortblasen, an Beispielen mit Hintergrund. Nach einem Blick auf die Historie von der New Economy zum Web 2.0 stürzt sich Alby auf das bekannteste Web 2.0-Beispiel: den Blog. Alsdann durchleuchtet er Podcasts, Social Software wie FlickR oder Skype, Folksonomy (wo bleibt das Geld), die Plattformrepräsentanten wie Google, die Technik im Hintergrund von AJAX bis Ruby, Business-Modelle und der Blick Richtung 3.0. Zuletzt dann Interviews mit den Vorreitern der Szene: von Johnny Haeusler bis Jörg Petermann. In Web 2.0. Konzepte, Anwendungen, Technologienkann man pieksen wie man will, es platzt nicht. Das fundierte Über- und Einblicksbuch ist jedem Journalisten, Manager, Trendforscher und Webaktivisten zu empfehlen, denn wer nicht weiß, was Alby weiß, sollte zum Thema Web 2.0 lieber schweigen.

Classification

ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein

Footnote

Rez. in: Mitt VÖB 60(2007) H.3, S.85-86 (M. Buzinkay): "Ein aktuelles Thema der Informationsbranche ist Web 2.0. Für die einen Hype, für andere Web-Realität, ist das Web 2.0 seit wenigen Jahren das "neue Web". Der Autor, Tom Alby, versucht daher im ersten Kapitel auch einen Unterschied zum Vorgänger-Web aufzubauen: Was ist so anders im Web 2.0? In weiterer Folge handelt Alby alle Themen ab, die mit Web 2.0 in Verbindung gebracht werden: Blogging, Podcasting, Social Software, Folksonomies, das Web als Plattform und diverse Web 2.0 typische Technologien. Ein Ausblick auf das Web 3.0 darf auch nicht fehlen. Das Buch liefert hier die notwendigen Einführungen und "Brücken", um auch als Laie zumindest ansatzweise Verständnis für diese neuen Entwicklungen aufzubringen. Daher ist es nur konsequent und sehr passend, dass Alby neben seinem technischen Fachjargon auch leicht verständliche Einführungsbeispiele bereithält. Denn es geht Alby weniger um Technologie und Tools (diese werden aber auch behandelt, eben beispielhaft), sondern vor allem um Konzepte: Was will das Web 2.0 überhaupt und was macht seinen Erfolg aus? Das Buch ist einfach zu lesen, mit zahlreichen Illustrationen bebildert und listet eine Unmenge an online Quellen für eine weitere Vertiefung auf. Doch mit Büchern über das Web ist es genauso wie dem Web selbst: die Halbwertszeit ist sehr kurz. Das gilt insbesondere für die Technik und für mögliche Dienste. Alby hat diesen technischen Zweig der Web 2.0-Geschichte so umfangreich wie für das Verständnis nötig, aus Gründen der Aktualität aber so gering wie möglich ausfallen lassen. Und das ist gut so: dieses Buch können Sie getrost auch in drei Jahren in die Hand nehmen. Es wird zwar andere Dienste geben als im Buch angegeben, und manche Links werden vielleicht nicht mehr funktionieren, die Prinzipien des Web 2.0 bleiben aber dieselben. Sollten Sie sich geändert haben, dann haben wir schon Web 2.x oder gar Web 3.0. Aber das ist eine andere Geschichte, die uns vielleicht Tom Alby zur angemessenen Zeit weitergeben möchte. Ein Bonus, wie ich finde, sind die zahlreichen Interviews, die Tom Alby mit bekannten deutschen Web 2.0 Aushängeschildern geführt hat. Sie geben einen guten Einblick, welchen Stellenwert Web 2.0 in der Zwischenzeit gewonnen hat. Nicht nur in einer Nische von Web-Freaks, sondern in der Welt der Kommunikation. Und das sind wir."

RVK

ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein

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Abstract

That there is a "digital divide" - which falls between those who have and can afford the latest in technological tools and those who have neither in our society - is indisputable. "Virtual Inequality" redefines the issue as it explores the cascades of that divide, which involve access, skill, political participation, as well as the obvious economics. Computer and Internet access are insufficient without the skill to use the technology, and economic opportunity and political participation provide primary justification for realizing that this inequality is a public problem and not simply a matter of private misfortune. Defying those who say the divide is growing smaller, this volume, based on a national survey that includes data from over 1800 respondents in low-income communities, shows otherwise. In addition to demonstrating why disparities persist in such areas as technological abilities, the survey also shows that the digitally disadvantaged often share many of the same beliefs as their more privileged counterparts. African-Americans, for instance, are even more positive in their attitudes toward technology than whites are in many respects, contrary to conventional wisdom. The rigorous research on which the conclusions are based is presented accessibly and in an easy-to-follow manner. Not content with analysis alone, nor the untangling of the complexities of policymaking, "Virtual Inequality" views the digital divide compassionately in its human dimensions and recommends a set of practical and common-sense policy strategies. Inequality, even in a virtual form this book reminds us, is unacceptable and a situation that society is compelled to address.

BK

05.20 / Kommunikation und Gesellschaft

Classification

05.20 / Kommunikation und Gesellschaft

Footnote

Rez. in: JASIST 55(2004) no.5, S.467-468 (W. Koehler): "Virtual Inequality is an important contribution to the digital divide debate. That debate takes two basic forms. One centers an the divide between the "information rich" developed countries and the "information poor" developing countries. The second is concerned with the rift between information "haves" and "have-nots" within countries. This book addresses the latter domain and is concerned with the digital divide in the United States. This book is the product of a cross-disciplinary collaboration. Mossberger and Tolbert are both members of the Kent State University political science department while Stansbury is an the Library and Information Science faculty. The book is extremely well documented. Perhaps the chapter an the democracy divide and e-government is the best done, reflecting the political science bent of two of the authors. E-government is very well covered. Unfortunately, e-commerce and e-education go virtually unmentioned. If e-government is important to defining the digital divide, then certainly e-commerce and e-education are as well. Mossberger, Tolbert, and Stansbury argue that the digital divide should be described as four different divides: the access divide, the skills divide, the economic opportunity divide, and the democratic divide. Each of these divides is developed in its own chapter. Each chapter draws well an the existing literature. The book is valuable if for no other reason than that it provides an excellent critique of the current state of the understanding of the digital divide in the United States. It is particularly good in its contrast of the approaches taken by the Clinton and George W. Bush administrations. Perhaps this is a function of the multidisciplinary strength of the book's authorship, for indeed it shows here. The access divide is defined along "connectivity" lines: who has access to digital technologies. The authors tonfirm the conventional wisdom that age and education are important predictors of in-home access, but they also argue that rate and ethnicity are also factors (pp. 32-33): Asian Americans have greatest access followed by whites, Latinos, and African Americans in that order. Most access the Internet from home or work, followed by friends' computers, libraries, and other access points. The skills divide is defined as technical competence and information literacy (p. 38). Variation was found along technical competence for age, education, affluence, rate, and ethnicity, but not gender (p. 47). The authors conclude that for the most part the skills divide mirrors the access divide (p. 55). While they found no gender difference, they did find a gender preference for skills acquisition: males prefer a more impersonal delivery ("online help and tutorials") while females prefer more personal instruction (p. 56).
The economic opportunity divide is predicated an the hypothesis that there has, indeed, been a major shift in opportunities driven by changes in the information environment. The authors document this paradigm shift well with arguments from the political and economic right and left. This chapter might be described as an "attitudinal" chapter. The authors are concerned here with the perceptions of their respondents of their information skills and skill levels with their economic outlook and opportunities. Technological skills and economic opportunities are correlated, one finds, in the minds of all across all ages, genders, races, ethnicities, and income levels. African Americans in particular are ". . attuned to the use of technology for economic opportunity" (p. 80). The fourth divide is the democratic divide. The Internet may increase political participation, the authors posit, but only among groups predisposed to participate and perhaps among those with the skills necessary to take advantage of the electronic environment (p. 86). Certainly the Web has played an important role in disseminating and distributing political messages and in some cases in political fund raising. But by the analysis here, we must conclude that the message does not reach everyone equally. Thus, the Internet may widen the political participation gap rather than narrow it. The book has one major, perhaps fatal, flaw: its methodology and statistical application. The book draws upon a survey performed for the authors in June and July 2001 by the Kent State University's Computer Assisted Telephone Interviewing (CATI) lab (pp. 7-9). CATI employed a survey protocol provided to the reader as Appendix 2. An examination of the questionnaire reveals that all questions yield either nominal or ordinal responses, including the income variable (pp. 9-10). Nevertheless, Mossberger, Tolbert, and Stansbury performed a series of multiple regression analyses (reported in a series of tables in Appendix 1) utilizing these data. Regression analysis requires interval/ratio data in order to be valid although nominal and ordinal data can be incorporated by building dichotomous dummy variables. Perhaps Mossberger, Tolbert, and Stansbury utilized dummy variables; but 1 do not find that discussed. Moreover, 1 would question a multiple regression made up completely of dichotomous dummy variables. I come away from Virtual Inequality with mixed feelings. It is useful to think of the digital divide as more than one phenomenon. The four divides that Mossberger, Tolbert, and Stansbury offeraccess, skills, economic opportunity, and democratic-are useful as a point of departure and debate. No doubt, other divides will be identified and documented. This book will lead the way. Second, without question, Mossberger, Tolbert, and Stansbury provide us with an extremely well-documented, -written, and -argued work. Third, the authors are to be commended for the multidisciplinarity of their work. Would that we could see more like it. My reservations about their methodological approach, however, hang over this review like a shroud."
Anmerkung des Rezensenten in JASIST 55(2004) no.11, S.1024: "After reflecting an a requestfrom the authors of the reviewed book, 1 find that I did indeed err in my criticism of their methodology. The work's fault lies not with the methodology but rather with the discussion and explanation provided for the methodology. The authors do offer brief methodological explanation and justification in endnotes and appendices but are less clear in the book's text. I apologize to both the readers of the review and the authors for misinterpreting the text. For the authors' part, a methodology chapter would have been welcome. I am pleased to put right this misinterpretation that cast a shadow over an otherwise fine work."