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Abstract

This is the full text of a "Reply All" debate on Web 2.0 between authors Andrew Keen and David Weinberger

Content

"Mr. Keen begins: So what, exactly, is Web 2.0? It is the radical democratization of media which is enabling anyone to publish anything on the Internet. Mainstream media's traditional audience has become Web 2.0's empowered author. Web 2.0 transforms all of us -- from 90-year-old grandmothers to eight-year-old third graders -- into digital writers, music artists, movie makers and journalists. Web 2.0 is YouTube, the blogosphere, Wikipedia, MySpace or Facebook. Web 2.0 is YOU! (Time Magazine's Person of the Year for 2006). Is Web 2.0 a dream or a nightmare? Is it a remix of Disney's "Cinderella" or of Kafka's "Metamorphosis"? Have we -- as empowered conversationalists in the global citizen media community -- woken up with the golden slipper of our ugly sister (aka: mainstream media) on our dainty little foot? Or have we -- as authors-formerly-know-as-the-audience -- woken up as giant cockroaches doomed to eternally stare at our hideous selves in the mirror of Web 2.0? Silicon Valley, of course, interprets Web 2.0 as Disney rather than Kafka. After all, as the sales and marketing architects of this great democratization argue, what could be wrong with a radically flattened media? Isn't it dreamy that we can all now publish ourselves, that we each possess digital versions of Johannes Gutenberg's printing press, that we are now able to easily create, distribute and sell our content on the Internet? This is personal liberation with an early 21st Century twist -- a mash-up of the countercultural Sixties, the free market idealism of the Eighties, and the technological determinism and consumer-centricity of the Nineties. The people have finally spoken. The media has become their message and the people are self-broadcasting this message of emancipation on their 70 million blogs, their hundreds of millions of YouTube videos, their MySpace pages and their Wikipedia entries. ..."

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Content

Originaltitel: The Cult of the Amateur <dt.>

Date

22. 2.2009 12:33:37

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Abstract

Keen's relentless "polemic" is on target about how a sea of amateur content threatens to swamp the most vital information and how blogs often reinforce one's own views rather than expand horizons. But his jeremiad about the death of "our cultural standards and moral values" heads swiftly downhill. Keen became somewhat notorious for a 2006 Weekly Standard essay equating Web 2.0 with Marxism; like Karl Marx, he offers a convincing overall critique but runs into trouble with the details. Readers will nod in recognition at Keen's general arguments - sure, the Web is full of "user-generated nonsense"! - but many will frown at his specific examples, which pretty uniformly miss the point. It's simply not a given, as Keen assumes, that Britannica is superior to Wikipedia, or that record-store clerks offer sounder advice than online friends with similar musical tastes, or that YouTube contains only "one or two blogs or songs or videos with real value." And Keen's fears that genuine talent will go unnourished are overstated: writers penned novels before there were publishers and copyright law; bands recorded songs before they had major-label deals. In its last third, the book runs off the rails completely, blaming Web 2.0 for online poker, child pornography, identity theft and betraying "Judeo-Christian ethics."