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Abstract

This is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

Content

1. Introduction. MetricsIndicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.

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Footnote

In "The Revival of Pragmatism," the distinction between theory (how things work) and paradigm (how we look at the world) forms the basis for the exposition on competing paradigms. From Kuhn's traditional scientific paradigm (empiricism) to classical pragmatism, to the variants of modernism, specifically critical theory and feminism, the ability of cultural pragmatism to bridge the divide is promoted. The twelve core assertions and the role of religious beliefs in the creation of classical pragmatism are surely the stuff of which debates are made. While I was readily able to accept the first ten assertions, the eleventh ("Humans have the most opportunity to develop their capabilities in a democracy.") and twelfth ("Scientific and other knowledge progresses best in a democratic context that encourages freedom of inquiry.") certainly gave me pause (p. 60). Even Crowley admits, later in the text, that these two assertions may not be verifiable and indeed may conflict with the principle of freedom in research. In defining the applicability of cultural pragmatism to bridging the theory-practice gap, Crowley relates John Dewey's desire to rename his Experience and Nature to read Culture and Nature as a tribute to the power of readers' ability to understand the meaning of culture versus experience. Drawing on the work of Charles Sanders Peirce, cultural pragmatism treats "truth" as agreed-upon opinion, which is therefore continually tested and revised. The concepts of interlanguage and incommensurability are revisited, as they apply to the need to transcend cultural norms and create cross-cultural understandings. The increased complexity of modern work, partially related to the pervasiveness of technology, is established as an obvious factor. As a result, the validity and reliability of generalizing in a global environment is called into question. Cultural pragmatism does not demand an adherence to an objective reality. "For pragmatism, cultural complexity can be an intellectual positive, offering a seemingly endless source of remarkably interesting research questions" (p. 82). This chapter is highly recommended for LIS professionals interested in a brief yet coherent overview of the prevailing paradigms discussed and utilized in the field, as well as those who like to stir up lively discussions. A description of how the Maryland Division of Library Developments improved reference service by turning tacit knowledge into explicit knowledge opens the next chapter, "Tacit Knowledge: Bridging the Theory-Practice Divide." This example illustrates concretely the impact of an interlanguage on communication effectiveness within a library setting and as part of a research project. The role of time in the transformation of tacit into explicit knowledge, however, is apparent yet not fully explored. In this chapter, Crowley directly addresses the "how-to-think" issues and the role of a research philosophy as structural components of the bridge. Tacit knowledge becomes an integral component which researchers must recognize if they are to construct useful research and theory. The discussion of Georg Simmel's stranger as an analytical tool, however, seemed out of place.