-
Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien (2002)
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- Editor
- Hippner, H. et al.
-
Advances in knowledge discovery and data mining (1996)
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- Editor
- Fayyad, U.M. et al.
-
Information visualization in data mining and knowledge discovery (2002)
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- Date
- 23. 3.2008 19:10:22
- Editor
- Fayyad, U. et al.
- Footnote
- With contributors almost exclusively from the computer science field, the intended audience of this work is heavily slanted towards a computer science perspective. However, it is highly readable and provides introductory material that would be useful to information scientists from a variety of domains. Yet, much interesting work in information visualization from other fields could have been included giving the work more of an interdisciplinary perspective to complement their goals of integrating work in this area. Unfortunately, many of the application chapters are these, shallow, and lack complementary illustrations of visualization techniques or user interfaces used. However, they do provide insight into the many applications being developed in this rapidly expanding field. The authors have successfully put together a highly useful reference text for the data mining and information visualization communities. Those interested in a good introduction and overview of complementary research areas in these fields will be satisfied with this collection of papers. The focus upon integrating data visualization with data mining complements texts in each of these fields, such as Advances in Knowledge Discovery and Data Mining (Fayyad et al., MIT Press) and Readings in Information Visualization: Using Vision to Think (Card et. al., Morgan Kauffman). This unique work is a good starting point for future interaction between researchers in the fields of data visualization and data mining and makes a good accompaniment for a course focused an integrating these areas or to the main reference texts in these fields."
-
Hereth, J.; Stumme, G.; Wille, R.; Wille, U.: Conceptual knowledge discovery and data analysis (2000)
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- Source
- Conceptual structures: logical, linguistic, and computational issues. 8th International Conference on Conceptual Structures, ICCS 2000, Darmstadt, Germany, August 14-18, 2000. Ed.: B. Ganter et al
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Lackes, R.; Tillmanns, C.: Data Mining für die Unternehmenspraxis : Entscheidungshilfen und Fallstudien mit führenden Softwarelösungen (2006)
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- Date
- 22. 3.2008 14:46:06
-
Fonseca, F.; Marcinkowski, M.; Davis, C.: Cyber-human systems of thought and understanding (2019)
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- Date
- 7. 3.2019 16:32:22
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Blake, C.: Text mining (2011)
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-
Hölzig, C.: Google spürt Grippewellen auf : Die neue Anwendung ist bisher auf die USA beschränkt (2008)
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- Date
- 3. 5.1997 8:44:22
-
Kruse, R.; Borgelt, C.: Suche im Datendschungel (2002)
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-
Tiefschürfen in Datenbanken (2002)
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- Content
- Enthält die Beiträge: Kruse, R., C. Borgelt: Suche im Datendschungel - Borgelt, C. u. R. Kruse: Unsicheres Wissen nutzen - Wrobel, S.: Lern- und Entdeckungsverfahren - Keim, D.A.: Data Mining mit bloßem Auge
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Borgelt, C.; Kruse, R.: Unsicheres Wissen nutzen (2002)
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Lischka, K.: Spurensuche im Datenwust : Data-Mining-Software fahndet nach kriminellen Mitarbeitern, guten Kunden - und bald vielleicht auch nach Terroristen (2002)
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- Content
- "Ob man als Terrorist einen Anschlag gegen die Vereinigten Staaten plant, als Kassierer Scheine aus der Kasse unterschlägt oder für bestimmte Produkte besonders gerne Geld ausgibt - einen Unterschied macht Data-Mining-Software da nicht. Solche Programme analysieren riesige Daten- mengen und fällen statistische Urteile. Mit diesen Methoden wollen nun die For- scher des "Information Awaren in den Vereinigten Staaten Spuren von Terroristen in den Datenbanken von Behörden und privaten Unternehmen wie Kreditkartenfirmen finden. 200 Millionen Dollar umfasst der Jahresetat für die verschiedenen Forschungsprojekte. Dass solche Software in der Praxis funktioniert, zeigen die steigenden Umsätze der Anbieter so genannter Customer-Relationship-Management-Software. Im vergangenen Jahr ist das Potenzial für analytische CRM-Anwendungen laut dem Marktforschungsinstitut IDC weltweit um 22 Prozent gewachsen, bis zum Jahr 2006 soll es in Deutschland mit einem jährlichen Plus von 14,1 Prozent so weitergehen. Und das trotz schwacher Konjunktur - oder gerade deswegen. Denn ähnlich wie Data-Mining der USRegierung helfen soll, Terroristen zu finden, entscheiden CRM-Programme heute, welche Kunden für eine Firma profitabel sind. Und welche es künftig sein werden, wie Manuela Schnaubelt, Sprecherin des CRM-Anbieters SAP, beschreibt: "Die Kundenbewertung ist ein zentraler Bestandteil des analytischen CRM. Sie ermöglicht es Unternehmen, sich auf die für sie wichtigen und richtigen Kunden zu fokussieren. Darüber hinaus können Firmen mit speziellen Scoring- Verfahren ermitteln, welche Kunden langfristig in welchem Maße zum Unternehmenserfolg beitragen." Die Folgen der Bewertungen sind für die Betroffenen nicht immer positiv: Attraktive Kunden profitieren von individuellen Sonderangeboten und besonderer Zuwendung. Andere hängen vielleicht so lauge in der Warteschleife des Telefonservice, bis die profitableren Kunden abgearbeitet sind. So könnte eine praktische Umsetzung dessen aussehen, was SAP-Spreche-rin Schnaubelt abstrakt beschreibt: "In vielen Unternehmen wird Kundenbewertung mit der klassischen ABC-Analyse durchgeführt, bei der Kunden anhand von Daten wie dem Umsatz kategorisiert werden. A-Kunden als besonders wichtige Kunden werden anders betreut als C-Kunden." Noch näher am geplanten Einsatz von Data-Mining zur Terroristenjagd ist eine Anwendung, die heute viele Firmen erfolgreich nutzen: Sie spüren betrügende Mitarbeiter auf. Werner Sülzer vom großen CRM-Anbieter NCR Teradata beschreibt die Möglichkeiten so: "Heute hinterlässt praktisch jeder Täter - ob Mitarbeiter, Kunde oder Lieferant - Datenspuren bei seinen wirtschaftskriminellen Handlungen. Es muss vorrangig darum gehen, einzelne Spuren zu Handlungsmustern und Täterprofilen zu verdichten. Das gelingt mittels zentraler Datenlager und hoch entwickelter Such- und Analyseinstrumente." Von konkreten Erfolgen sprich: Entlas-sungen krimineller Mitarbeiter-nach Einsatz solcher Programme erzählen Unternehmen nicht gerne. Matthias Wilke von der "Beratungsstelle für Technologiefolgen und Qualifizierung" (BTQ) der Gewerkschaft Verdi weiß von einem Fall 'aus der Schweiz. Dort setzt die Handelskette "Pick Pay" das Programm "Lord Lose Prevention" ein. Zwei Monate nach Einfüh-rung seien Unterschlagungen im Wert von etwa 200 000 Franken ermittelt worden. Das kostete mehr als 50 verdächtige Kassiererinnen und Kassierer den Job.
-
Cardie, C.: Empirical methods in information extraction (1997)
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Bauckhage, C.: Moderne Textanalyse : neues Wissen für intelligente Lösungen (2016)
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Winterhalter, C.: Licence to mine : ein Überblick über Rahmenbedingungen von Text and Data Mining und den aktuellen Stand der Diskussion (2016)
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Chowdhury, G.G.: Template mining for information extraction from digital documents (1999)
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- Date
- 2. 4.2000 18:01:22
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Chen, C.-C.; Chen, A.-P.: Using data mining technology to provide a recommendation service in the digital library (2007)
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Wei, C.-P.; Lee, Y.-H.; Chiang, Y.-S.; Chen, C.-T.; Yang, C.C.C.: Exploiting temporal characteristics of features for effectively discovering event episodes from news corpora (2014)
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Huvila, I.: Mining qualitative data on human information behaviour from the Web (2010)
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