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  1. ¬Die Macht der Suchmaschinen (2007) 0.11
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    Content
    MARCEL MACHILL / MARKUS BEILER / MARTIN ZENKER: Suchmaschinenforschung. Überblick und Systematisierung eines interdisziplinären Forschungsfeldes TEIL 1: SUCHMASCHINENREGULIERUNG UND -ÖKONOMIE URS GASSER / JAMES THURMAN: Themen und Herausforderungen der Regulierung von Suchmaschinen NORBERT SCHNEIDER: Die Notwendigkeit der Suchmaschinenregulierung aus Sicht eines Regulierers WOLFGANG SCHULZ / THORSTEN HELD: Der Index auf dem Index? Selbstzensur und Zensur bei Suchmaschinen BORIS ROTENBERG: Towards Personalised Search: EU Data Protection Law and its Implications for Media Pluralism ELIZABETH VAN COUVERING: The Economy of Navigation: Search Engines, Search Optimisation and Search Results THEO RÖHLE: Machtkonzepte in der Suchmaschinenforschung TEIL 2: SUCHMASCHINEN UND JOURNALISMUS VINZENZ WYSS / GUIDO KEEL: Google als Trojanisches Pferd? Konsequenzen der Internet-Recherche von Journalisten für die journalistische Qualität NIC NEWMAN: Search Strategies and Activities of BBC News Interactive JÖRG SADROZINSKI: Suchmaschinen und öffentlich-rechtlicher Onlinejournalismus am Beispiel tagesschau.de HELMUT MARTIN-JUNG: Suchmaschinen und Qualitätsjournalismus PHILIP GRAF DÖNHOFF / CHRISTIAN BARTELS: Online-Recherche bei NETZEITUNG.DE SUSAN KEITH: Searching for News Headlines: Connections between Unresolved Hyperlinking Issues and a New Battle over Copyright Online AXEL BUNDENTHAL: Suchmaschinen als Herausforderung für Archive und Dokumentationsbereiche am Beispiel des ZDF BENJAMIN PETERS: The Search Engine Democracy: Metaphors and Muhammad
    TEIL 3: QUALITÄT VON SUCHMASCHINEN UND NUTZERVERHALTEN] DIRK LEWANDOWSKI: Mit welchen Kennzahlen lässt sich die Qualität von Suchmaschinen messen? BENJAMIN EDELMAN: Assessing and Improving the Safety of Internet Search Engines HENDRIK SPECK / FREDERIC PHILIPP THIELE: Playing the Search Engines or Hacking the Box: Möglichkeiten und Gefahren von Suchmaschinen-Hacking am Beispiel von Google NATALIE KINK / THOMAS HESS: Suchmaschinen als Substitut traditioneller Medien? Erste Ergebnisse einer Studie zum Wandel der Informationsbeschaffung durch Suchmaschinen DIVINA FRAU-MEIGS: Minding the Gatekeepers: Search Engines for Young People, and the Regulatory Riddle of Harmful Content an Environmental Cognition Perspective MARCEL MACHILL / MARKUS BEILER / ULRIKE NEUMANN: Leistungsfähigkeit von wissenschaftlichen Suchmaschinen. Ein Experiment am Beispiel von Google Scholar
    Editor
    Machill, M. u. M. Beiler
    Type
    m
  2. Deep Search : Politik des Suchens jenseits von Google; Deep Search-Konferenz ; (Wien) : 2008.11.08; eine Veröffentlichung des World-Information Institute (2009) 0.03
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    Editor
    Becker, K. u. F. Stalder
    Footnote
    Viele Beiträge in diesem Band wurden zuerst auf der Deep Search-Konferenz vorgestellt, die am 8. November 2008 in Wien stattfand. Lizenzausgabe 2010 bei der Bundeszentrale für Politische Bildung, Bonn. Rez. in: ZfBB 58(2011) H.3/4, S.236-237 (M. Dörr)
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  3. Schweibenz, W.; Thissen, F.: Qualität im Web : Benutzerfreundliche Webseiten durch Usability Evaluation (2003) 0.03
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    Date
    22. 3.2008 14:24:08
    Type
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  4. Semantic search over the Web (2012) 0.03
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    Theme
    Semantisches Umfeld in Indexierung u. Retrieval
    Type
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  5. Handbuch Internet-Suchmaschinen 2 : Neue Entwicklungen in der Web-Suche (2011) 0.02
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    Footnote
    Rez. in: IWP 63(2012) H.3, S.207-208 (M. Christen)
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  6. Klau, P.: ¬Das Internet : der größte Informationshighway der Welt (1995) 0.02
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  7. Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.01
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    Footnote
    Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
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  8. Krol, E.: ¬Die Welt des Internet : Handbuch und Übersicht (1995) 0.01
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  9. Lewandowski, D.: Suchmaschinen verstehen (2018) 0.01
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  10. Lewandowski, D.: Suchmaschinen verstehen (2015) 0.01
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  11. Hitzler, P.; Krötzsch, M.; Rudolph, S.: Foundations of Semantic Web technologies (2010) 0.01
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  12. Komus, A.; Wauch, F.: Wikimanagement : was Unternehmen von Social-Software und Web 2.0 lernen können (2008) 0.01
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Languages

  • d 13
  • e 5

Types

  • m 17
  • s 5

Subjects

Classifications