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Content

Sammelrezension mit: (1) The ABCs of XML: The Librarian's Guide to the eXtensible Markup Language. Norman Desmarais. Houston, TX: New Technology Press, 2000. 206 pp. $28.00. (ISBN: 0-9675942-0-0) und (2) Learning XML. Erik T. Ray. Sebastopol, CA: O'Reilly & Associates, 2003. 400 pp. $34.95. (ISBN: 0-596-00420-6)

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Footnote

Rez. in: JASIST 56(2005) no.11, S.1237-1238 (E. Yakel): "This book provides the profession with a cogent, thorough, and thoughtful introduction to digital reference. Janes not only provides the breadth of coverage expected in an introduction, but also depth into this important topic. Janes' approach is managerial or administrative, providing guidelines for reference work that can be applied in different settings. Janes creates a decision-making framework to help reference librarians make decisions concerning how, to what extent, and in what cases digital reference services will be delivered. In this way, Janes avoids dictating a "one-size-fits-all" model. This approach is the major strength of the book. Library administrators and heads of reference services will find the administrative approach welcome by helping them think through which digital reference policies and methods will best target core constituencies and their institutional environments. However, the book deserves a broader audience as professors will find that the book fits nicely in a general reference course. For all readers, the book is readable and engaging and also challenging and questioning. The book begins with a history of reference work, nicely positioning digital reference in this tradition and noting the changes wrought by the digital age. By doing this, the author establishes both continuity and change in reference work as well as the values surrounding this activity. These values are largely those from the library community and Support people's access to information as well as activities that support the use of information. Janes closes this chapter by noting that the continuing changes in demographics, technology, and connectivity will impact reference work in ways that are not yet imaginable. This introduction sets the tone for the rest of the book. Janes defines digital reference service as "the use of digital technologies and resources to provide direct, professional assistance to people who are seeking information, wherever and whenever they need it" (p. 29). This definition covers a lot of ground. Examples include everything from a public library answering email queries to commercial ask-an-expert services. While the primary audience is librarians, Janes continually reminds readers that many others perform reference activities an the World Wide Web. Furthermore, he cautions readers that there are larger forces shaping this activity in the world that need to acknowledged. In building a framework for decision-making, Janes outlines the types of digital reference service. This discussion covers the communieations modes, such as e-mail, chat, Web forms, etc. It also analyzes the modalities by which reference service is delivered: synchronous/ asynchronous. Using these two dimensions (communication method and synchronous/asynchronous), Janes presents the variety of contexts in which digital reference can take place and then outlines the strengths and weaknesses of each of these. This translates into a decision-making framework by which readers analyze their particular setting and then select the modes and modalities that world be most effective. This is a powerful device and demonstrates the many options (and perhaps also the obstacles) for providing digital reference service.

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Date

2. 1.2004 10:35:22

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Date

23. 3.2008 19:10:22

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Footnote

Chapter 2 (Technology and People) focuses an several theories of technological acceptance and diffusion. Unfortunately, Bruce's presentation is somewhat confusing as he moves from one theory to next, never quite connecting them into a logical sequence or coherent whole. Two theories are of particular interest to Bruce: the Theory of Diffusion of Innovations and the Theory of Planned Behavior. The Theory of Diffusion of Innovations is an "information-centric view of technology acceptance" in which technology adopters are placed in the information flows of society from which they learn about innovations and "drive innovation adoption decisions" (p. 20). The Theory of Planned Behavior maintains that the "performance of a behavior is a joint function of intentions and perceived behavioral control" (i.e., how muck control a person thinks they have) (pp. 22-23). Bruce combines these two theories to form the basis for the Technology Acceptance Model. This model posits that "an individual's acceptance of information technology is based an beliefs, attitudes, intentions, and behaviors" (p. 24). In all these theories and models echoes a recurring theme: "individual perceptions of the innovation or technology are critical" in terms of both its characteristics and its use (pp. 24-25). From these, in turn, Bruce derives a predictive theory of the role personal perceptions play in technology adoption: Personal Innovativeness of Information Technology Adoption (PIITA). Personal inventiveness is defined as "the willingness of an individual to try out any new information technology" (p. 26). In general, the PIITA theory predicts that information technology will be adopted by individuals that have a greater exposure to mass media, rely less an the evaluation of information technology by others, exhibit a greater ability to cope with uncertainty and take risks, and requires a less positive perception of an information technology prior to its adoption. Chapter 3 (A Focus an Usings) introduces the User-Centered Paradigm (UCP). The UCP is characteristic of the shift of emphasis from technology to users as the driving force behind technology and research agendas for Internet development [for a dissenting view, see Andrew Dillion's (2003) challenge to the utility of user-centerness for design guidance]. It entails the "broad acceptance of the user-oriented perspective across a range of disciplines and professional fields," such as business, education, cognitive engineering, and information science (p. 34).