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Zhang, J.; An, L.; Tang, T.; Hong, Y.: Visual health subject directory analysis based on users' traversal activities (2009) 0.00
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Abstract

Concerns about health issues cover a wide spectrum. Consumer health information, which has become more available on the Internet, plays an extremely important role in addressing these concerns. A subject directory as an information organization and browsing mechanism is widely used in consumer health-related Websites. In this study we employed the information visualization technique Self-Organizing Map (SOM) in combination with a new U-matrix algorithm to analyze health subject clusters through a Web transaction log. An experimental study was conducted to test the proposed methods. The findings show that the clusters identified from the same cells based on path-length-1 outperformed both the clusters from the adjacent cells based on path-length-1 and the clusters from the same cells based on path-length-2 in the visual SOM display. The U-matrix method successfully distinguished the irrelevant subjects situated in the adjacent cells with different colors in the SOM display. The findings of this study lead to a better understanding of the health-related subject relationship from the users' traversal perspective.

Source

Journal of the American Society for Information Science and Technology. 60(2009) no.10, S.1977-1994
Zhang, J.; Wolfram, D.; Wang, P.; Hong, Y.; Gillis, R.: Visualization of health-subject analysis based on query term co-occurrences (2008) 0.00
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Abstract

A multidimensional-scaling approach is used to analyze frequently used medical-topic terms in queries submitted to a Web-based consumer health information system. Based on a year-long transaction log file, five medical focus keywords (stomach, hip, stroke, depression, and cholesterol) and their co-occurring query terms are analyzed. An overlap-coefficient similarity measure and a conversion measure are used to calculate the proximity of terms to one another based on their co-occurrences in queries. The impact of the dimensionality of the visual configuration, the cutoff point of term co-occurrence for inclusion in the analysis, and the Minkowski metric power k on the stress value are discussed. A visual clustering of groups of terms based on the proximity within each focus-keyword group is also conducted. Term distributions within each visual configuration are characterized and are compared with formal medical vocabulary. This investigation reveals that there are significant differences between consumer health query-term usage and more formal medical terminology used by medical professionals when describing the same medical subject. Future directions are discussed.

Source

Journal of the American Society for Information Science and Technology. 59(2008) no.12, S.1933-1947

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