Search (8 results, page 1 of 1)

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Source

Journal of the American Society for Information Science and technology. 52(2001) no.12, S.1073-1074

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Source

Information processing and management. 36(2000) no.2, S.207-227

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Abstract

In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a long-term business model are discussed.

Source

Journal of the American Society for Information Science and Technology. 57(2006) no.14, S.1949-1961

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Abstract

In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.

Source

Journal of the American Society for Information Science and technology. 52(2001) no.3, S.226-234

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Abstract

Purpose - The purpose of this paper is to examine the way in which end user searching on the web has become the primary method of locating digital images for many people. This paper seeks to investigate how users structure these image queries. Design/methodology/approach - This study investigates the structure and formation of image queries on the web by mapping a sample of web queries to three known query classification schemes for image searching (i.e. Enser and McGregor, Jörgensen, and Chen). Findings - The results indicate that the features and attributes of web image queries differ relative to image queries utilized on other information retrieval systems and by other user populations. This research points to the need for five additional attributes (i.e. collections, pornography, presentation, URL, and cost) in order to classify web image queries, which were not present in any of the three prior classification schemes. Research limitations/implications - Patterns in web searching for image content do emerge that inform the design of web-based multimedia systems, namely, that there is a high interest in locating image collections by web searchers. Objects and people images are the predominant interest for web searchers. Cost is a factor for web searching. This knowledge of the structure of web image queries has implications for the design of image information retrieval systems and repositories, especially in the area of automatic tagging of images with metadata. Originality/value - This is the first research that examines whether or not one can apply image query classifications schemes to web image queries.

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Source

Journal of the American Society for Information Science and Technology. 60(2009) no.3, S.557-570

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Source

Journal of the American Society for Information Science and Technology. 60(2009) no.11, S.2169-2188

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Journal of the American Society for Information Science and Technology. 64(2013) no.10, S.2115-2132