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Marsh, E.E.; White, M.D.: ¬A taxonomy of relationships between images and text (2003) 0.00
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Abstract

The paper establishes a taxonomy of image-text relationships that reflects the ways that images and text interact. It is applicable to all subject areas and document types. The taxonomy was developed to answer the research question: how does an illustration relate to the text with which it is associated, or, what are the functions of illustration? Developed in a two-stage process - first, analysis of relevant research in children's literature, dictionary development, education, journalism, and library and information design and, second, subsequent application of the first version of the taxonomy to 954 image-text pairs in 45 Web pages (pages with educational content for children, online newspapers, and retail business pages) - the taxonomy identifies 49 relationships and groups them in three categories according to the closeness of the conceptual relationship between image and text. The paper uses qualitative content analysis to illustrate use of the taxonomy to analyze four image-text pairs in government publications and discusses the implications of the research for information retrieval and document design.
White, M.D.; Marsh, E.E.: Content analysis : a flexible methodology (2006) 0.00
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Abstract

Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives. The research method is applied in qualitative, quantitative, and sometimes mixed modes of research frameworks and employs a wide range of analytical techniques to generate findings and put them into context. This article characterizes content analysis as a systematic, rigorous approach to analyzing documents obtained or generated in the course of research. It briefly describes the steps involved in content analysis, differentiates between quantitative and qualitative content analysis, and shows that content analysis serves the purposes of both quantitative research and qualitative research. The authors draw on selected LIS studies that have used content analysis to illustrate the concepts addressed in the article. The article also serves as a gateway to methodological books and articles that provide more detail about aspects of content analysis discussed only briefly in the article.