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Rowley, J.: Marketing information systems (1994) 0.01

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Abstract: Examines the changing role of marketing information systems (MKIS). Identifies the types of questions to which MKIS need to respond and the range of types of MKIS systems
Theme: Information Resources Management

Rowley, J.: Strategic information systems planning (1995) 0.01
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Abstract

All information systems should contribute to the competitive position of an organization and should therefore be strategic. Strategic Information Systems Planning (SISP) is the process of establishing a programme for the implementation and use of information systems so theat the effectiveness of the firm's information resources are optimized and used to support the objectives of the organization as much as possible. SISP involves matching computer applications with the objectives and corporate strategy of the organization. Starts by exploring the nature of a strategic information system and then process to outline the basic steps and features of an SISP. Reviews the criteria to be applied in the selection of an SISP

Source

Information services and use. 15(1995) no.1, S.57-66

Theme

Information Resources Management