Fuller, M.: Media ecologies : materialist energies in art and technoculture (2005)
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- Footnote
- Rez. in: JASIST 58(2007) no.8, S.1222 (P.K. Nayar): "Media ecology is the intersection of information and communications technology (ICTs), organizational behavior, and human interaction. Technology, especially ICT, is the environment of human culture today-from individuals to organizations, in metropolises across the world. Fuller defines media ecology as "the allocation of informational roles in organizations and in computer-supported collaborative work" (p. 3), a fairly comprehensive definition. Fuller opens with a study of a pirate radio in London. Adapting thinkers on media and culture-Stuart Hall, J. F. Gibson's ecological psychology, Deleuze and Guattari figure prominently here. Exploring the attempted regulation of radio, the dissemination into multiple "forms," and the structures that facilitate this, Fuller presents the environment in which "subversive" radio broadcasts take place. Marketing and voices, microphones, and language codes all begin to interact with each other to form a higher order of a material or "machinic" universe (Fuller here adapts Deleuze and Guattari's concept of a "machinic phylum" defined as "materiality, natural or artificial, and both simultaneously; it is matter in movement, in flux, in variation, matter as a conveyer of singularities and traits of expression," p. 17). Using hip-hop as a case study, Fuller argues that digitized sound transforms the voice from indexical to the "rhythmatic." Music becomes fundamentally synthetic here (p. 31), and acquires the potential to access a greater space of embodiment. Other factors, often ignored in media studies, include the role of the DJs (disk jockies), are worked into a holistic account. The DJ, notes Fuller is a switch for the pirate station, but is also a creator of hype. Storing, transposing, organizing time, the DJ is a crucial element in the informational ecology of the radio station. Fuller argues that "things" like the mobile phone must be treated as media assemblages. Pirate radio is an example of the minoritarian use of media systems, according to Fuller.
