Search (5 results, page 1 of 1)

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Abstract

Purpose - This article is an edited version of a report commissioned by the British Library and JISC to identify how the specialist researchers of the future (those born after 1993) are likely to access and interact with digital resources in five to ten years' time. The purpose is to investigate the impact of digital transition on the information behaviour of the Google Generation and to guide library and information services to anticipate and react to any new or emerging behaviours in the most effective way. Design/methodology/approach - The study was virtually longitudinal and is based on a number of extensive reviews of related literature, survey data mining and a deep log analysis of a British Library and a JISC web site intended for younger people. Findings - The study shows that much of the impact of ICTs on the young has been overestimated. The study claims that although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the web. Originality/value - The paper reports on a study that overturns the common assumption that the "Google generation" is the most web-literate.

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Abstract

Collating data from a number of log and questionnaire studies conducted largely into the use of a range of consumer health digital information platforms, Centre for Information Behaviour and the Evaluation of Research (Ciber) researchers describe some new thoughts on characterising (and naming) information seeking behaviour in the digital environment, and in so doing, suggest a new typology of digital users. The characteristic behaviour found is one of bouncing in which users seldom penetrate a site to any depth, tend to visit a number of sites for any given information need and seldom return to sites they once visited. They tend to "feed" for information horizontally, and whether they search a site of not depends heavily on "digital visibility", which in turn creates all the conditions for "bouncing". The question whether this type of information seeking represents a form of "dumbing down or up", and what it all means for publishers, librarians and information providers, who might be working on other, possible outdated usage paradigms, is discussed.

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Abstract

Purpose - The purpose of this article is to report on a large-scale survey that was carried out to assess academic users' awareness, perceptions and existing levels of use of e-books. The survey also seeks to find out about the purposes to which electronic books were put, and to obtain an understanding of the most effective library marketing and communication channels. Design/methodology/approach - An e-mail invitation to participate in the survey was distributed to all UCL staff and students (approximately 27,000) in November 2006, and 1,818 completions were received, an effective response rate of at least 6.7 per cent. Statistical analyses were carried out on the data using Software Package for Social Sciences (SPSS). Findings - The survey findings point to various ways in which user uptake and acceptance of e-books may be encouraged. Book discovery behaviour, a key issue for publishers and librarians in both print and electronic environments, emerges as a critical focus for service delivery and enhancement. Originality/value - The survey is part of an action research project, CIBER's SuperBook, that will further investigate the issues raised in this initial benchmarking survey using deep log analysis and qualitative methods. The paper partly fills the gap in the literature on e-books which has mainly focused on usage and not the users.

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Abstract

Purpose - This article aims to focus on usage data in respect to full-text downloads of journal articles, which is considered an important usage (satisfaction) metric by librarians and publishers. The purpose is to evaluate the evidence regarding full-text viewing by pooling together data on the full-text viewing of tens of thousands of users studied as part of a number of investigations of e-journal databases conducted during the Virtual Scholar research programme. Design/methodology/approach - The paper reviews the web logs of a number of electronic journal libraries including OhioLINK and ScienceDirect using Deep Log Analysis, which is a more sophisticated form of transactional log analysis. The frequency, characteristics and diversity of full-text viewing are examined. The article also features an investigation into the time spent online viewing full-text articles in order to get a clearer understanding of the significance of full-text viewing, especially in regard to reading. Findings - The main findings are that there is a great deal of variety amongst scholars in their full-text viewing habits and that a large proportion of views are very cursory in nature, although there is survey evidence to suggest that reading goes on offline. Originality/value - This is the first time that full-text viewing evidence is studied on such a large scale.

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Date

23. 2.2009 17:22:41