Search (2 results, page 1 of 1)

  • × author_ss:"Huang, C.-Y."
  • × theme_ss:"Internet"
  1. Huang, C.-Y.; Chang, S.-S.: Commonality of Web site visiting among countries (2009) 0.01 
    0.006466255 = product of:
  0.02586502 = sum of:
    0.02586502 = weight(_text_:data in 2851) [ClassicSimilarity], result of:
      0.02586502 = score(doc=2851,freq=2.0), product of:
        0.14807065 = queryWeight, product of:
          3.1620505 = idf(docFreq=5088, maxDocs=44218)
          0.046827413 = queryNorm
        0.17468026 = fieldWeight in 2851, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.1620505 = idf(docFreq=5088, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2851)
  0.25 = coord(1/4)
    Abstract
    Although the role the Internet plays in globalization has been widely discussed, relatively little is known about the extent to which users in different countries visit the same Web sites. Surprisingly, no prior research in the literature has empirically addressed this topic in a systematic way. Based on the theory of life in the round and related concepts of information behavior, this article reports an attempt to fill the gap by looking at how cultural, geodemographical, and economic factors underpin the extent which people from different countries visit the same Web sites. A commonality index to measure the commonality of Web site visiting for the macrolevel, cross-country study is proposed for a large-scale empirical study using online panel data that cover 101 countries. Results from the analyses indicate that as cyberspace is obviously fractured, Internet users in countries that share a common language, religion, and social norms, that have a similar level of economic development, and that are physically nearer to one another are more likely to visit the same Web sites. The relationship between individual-level information behavior and macrolevel Internet traffic metrics is established; the former helps explain the latter whereas the latter enriches the former.
  2. Chiang, I.-P.; Huang, C.-Y.; Huang, C.-W.: Characterizing Web users' degree of Web 2.0-ness (2009) 0.01 
    0.006466255 = product of:
  0.02586502 = sum of:
    0.02586502 = weight(_text_:data in 2935) [ClassicSimilarity], result of:
      0.02586502 = score(doc=2935,freq=2.0), product of:
        0.14807065 = queryWeight, product of:
          3.1620505 = idf(docFreq=5088, maxDocs=44218)
          0.046827413 = queryNorm
        0.17468026 = fieldWeight in 2935, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          3.1620505 = idf(docFreq=5088, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2935)
  0.25 = coord(1/4)
    Abstract
    Though practitioners have seen discussions and debates surrounding the Web 2.0 concept for the last few years, we know little of Web users' heterogeneity in the usage of Web 2.0 applications, let alone the factors associated with such heterogeneity. In this article, we propose a Web user's degree of Web 2.0-ness to be measured by the weighted average of the degrees of Web 2.0-ness of the Web sites that he or she has visited. A Web site's degree of Web 2.0-ness in turn is evaluated through a series of binary criteria as to whether the site accommodates popular Web 2.0 applications. Utilizing clickstream data from an online panel coupled with expert scoring for the empirical analysis, we find that a Web user's degree of Web 2.0-ness is positively associated with his or her behavioral volume (measured by the number of page views), behavioral speed (measured by the duration of each page view), and behavioral concentration (measured by the Gini coefficient of page views the user made across Web sites). Furthermore, Web users who are younger and male are found to have a higher degree of Web 2.0-ness.

Authors