-
Jansen, B.J.; Spink, A.: ¬An analysis of Web searching by European Allthe Web.com users (2005)
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- Abstract
- The Web has become a worldwide source of information and a mainstream business tool. It is changing the way people conduct the daily business of their lives. As these changes are occurring, we need to understand what Web searching trends are emerging within the various global regions. What are the regional differences and trends in Web searching, if any? What is the effectiveness of Web search engines as providers of information? As part of a body of research studying these questions, we have analyzed two data sets collected from queries by mainly European users submitted to AlltheWeb.com on 6 February 2001 and 28 May 2002. AlltheWeb.com is a major and highly rated European search engine. Each data set contains approximately a million queries submitted by over 200,000 users and spans a 24-h period. This longitudinal benchmark study shows that European Web searching is evolving in certain directions. There was some decline in query length, with extremely simple queries. European search topics are broadening, with a notable percentage decline in sexual and pornographic searching. The majority of Web searchers view fewer than five Web documents, spending only seconds on a Web document. Approximately 50% of the Web documents viewed by these European users were topically relevant. We discuss the implications for Web information systems and information content providers.
- Source
- Information processing and management. 41(2005) no.2, S.361-382
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Jansen, B.J.; Spink, A.; Saracevic, T.: Real life, real users and real needs : a study and analysis of users queries on the Web (2000)
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- Source
- Information processing and management. 36(2000) no.2, S.207-227
-
Koshman, S.; Spink, A.; Jansen, B.J.: Web searching on the Vivisimo search engine (2006)
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- Abstract
- The application of clustering to Web search engine technology is a novel approach that offers structure to the information deluge often faced by Web searchers. Clustering methods have been well studied in research labs; however, real user searching with clustering systems in operational Web environments is not well understood. This article reports on results from a transaction log analysis of Vivisimo.com, which is a Web meta-search engine that dynamically clusters users' search results. A transaction log analysis was conducted on 2-week's worth of data collected from March 28 to April 4 and April 25 to May 2, 2004, representing 100% of site traffic during these periods and 2,029,734 queries overall. The results show that the highest percentage of queries contained two terms. The highest percentage of search sessions contained one query and was less than 1 minute in duration. Almost half of user interactions with clusters consisted of displaying a cluster's result set, and a small percentage of interactions showed cluster tree expansion. Findings show that 11.1% of search sessions were multitasking searches, and there are a broad variety of search topics in multitasking search sessions. Other searching interactions and statistics on repeat users of the search engine are reported. These results provide insights into search characteristics with a cluster-based Web search engine and extend research into Web searching trends.
-
Jansen, B.J.; Resnick, M.: ¬An examination of searcher's perceptions of nonsponsored and sponsored links during ecommerce Web searching (2006)
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- Abstract
- In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a long-term business model are discussed.
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Jansen, B.J.; Spink, A.; Koshman, S.: Web searcher interaction with the Dogpile.com metasearch engine (2007)
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- Abstract
- Metasearch engines are an intuitive method for improving the performance of Web search by increasing coverage, returning large numbers of results with a focus on relevance, and presenting alternative views of information needs. However, the use of metasearch engines in an operational environment is not well understood. In this study, we investigate the usage of Dogpile.com, a major Web metasearch engine, with the aim of discovering how Web searchers interact with metasearch engines. We report results examining 2,465,145 interactions from 534,507 users of Dogpile.com on May 6, 2005 and compare these results with findings from other Web searching studies. We collect data on geographical location of searchers, use of system feedback, content selection, sessions, queries, and term usage. Findings show that Dogpile.com searchers are mainly from the USA (84% of searchers), use about 3 terms per query (mean = 2.85), implement system feedback moderately (8.4% of users), and generally (56% of users) spend less than one minute interacting with the Web search engine. Overall, metasearchers seem to have higher degrees of interaction than searchers on non-metasearch engines, but their sessions are for a shorter period of time. These aspects of metasearching may be what define the differences from other forms of Web searching. We discuss the implications of our findings in relation to metasearch for Web searchers, search engines, and content providers.
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Jansen, B.J.; Spink, A.; Blakely, C.; Koshman, S.: Defining a session on Web search engines (2007)
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- Abstract
- Detecting query reformulations within a session by a Web searcher is an important area of research for designing more helpful searching systems and targeting content to particular users. Methods explored by other researchers include both qualitative (i.e., the use of human judges to manually analyze query patterns on usually small samples) and nondeterministic algorithms, typically using large amounts of training data to predict query modification during sessions. In this article, we explore three alternative methods for detection of session boundaries. All three methods are computationally straightforward and therefore easily implemented for detection of session changes. We examine 2,465,145 interactions from 534,507 users of Dogpile.com on May 6, 2005. We compare session analysis using (a) Internet Protocol address and cookie; (b) Internet Protocol address, cookie, and a temporal limit on intrasession interactions; and (c) Internet Protocol address, cookie, and query reformulation patterns. Overall, our analysis shows that defining sessions by query reformulation along with Internet Protocol address and cookie provides the best measure, resulting in an 82% increase in the count of sessions. Regardless of the method used, the mean session length was fewer than three queries, and the mean session duration was less than 30 min. Searchers most often modified their query by changing query terms (nearly 23% of all query modifications) rather than adding or deleting terms. Implications are that for measuring searching traffic, unique sessions may be a better indicator than the common metric of unique visitors. This research also sheds light on the more complex aspects of Web searching involving query modifications and may lead to advances in searching tools.
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Jansen, B.J.; Liu, Z.; Simon, Z.: ¬The effect of ad rank on the performance of keyword advertising campaigns (2013)
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- Abstract
- The goal of this research is to evaluate the effect of ad rank on the performance of keyword advertising campaigns. We examined a large-scale data file comprised of nearly 7,000,000 records spanning 33 consecutive months of a major US retailer's search engine marketing campaign. The theoretical foundation is serial position effect to explain searcher behavior when interacting with ranked ad listings. We control for temporal effects and use one-way analysis of variance (ANOVA) with Tamhane's T2 tests to examine the effect of ad rank on critical keyword advertising metrics, including clicks, cost-per-click, sales revenue, orders, items sold, and advertising return on investment. Our findings show significant ad rank effect on most of those metrics, although less effect on conversion rates. A primacy effect was found on both clicks and sales, indicating a general compelling performance of top-ranked ads listed on the first results page. Conversion rates, on the other hand, follow a relatively stable distribution except for the top 2 ads, which had significantly higher conversion rates. However, examining conversion potential (the effect of both clicks and conversion rate), we show that ad rank has a significant effect on the performance of keyword advertising campaigns. Conversion potential is a more accurate measure of the impact of an ad's position. In fact, the first ad position generates about 80% of the total profits, after controlling for advertising costs. In addition to providing theoretical grounding, the research results reported in this paper are beneficial to companies using search engine marketing as they strive to design more effective advertising campaigns.
-
Liu, Z.; Jansen, B.J.: ASK: A taxonomy of accuracy, social, and knowledge information seeking posts in social question and answering (2017)
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- Abstract
- Many people turn to their social networks to find information through the practice of question and answering. We believe it is necessary to use different answering strategies based on the type of questions to accommodate the different information needs. In this research, we propose the ASK taxonomy that categorizes questions posted on social networking sites into three types according to the nature of the questioner's inquiry of accuracy, social, or knowledge. To automatically decide which answering strategy to use, we develop a predictive model based on ASK question types using question features from the perspectives of lexical, topical, contextual, and syntactic as well as answer features. By applying the classifier on an annotated data set, we present a comprehensive analysis to compare questions in terms of their word usage, topical interests, temporal and spatial restrictions, syntactic structure, and response characteristics. Our research results show that the three types of questions exhibited different characteristics in the way they are asked. Our automatic classification algorithm achieves an 83% correct labeling result, showing the value of the ASK taxonomy for the design of social question and answering systems.
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Jansen, B.J.; Molina, P.R.: ¬The effectiveness of Web search engines for retrieving relevant ecommerce links (2006)
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- Source
- Information processing and management. 42(2006) no.4, S.1075-1098
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Jansen, B.J.: Seeking and implementing automated assistance during the search process (2005)
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- Source
- Information processing and management. 41(2005) no.4, S.909-928
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Reddy, M.C.; Jansen, B.J.: ¬A model for understanding collaborative information behavior in context : a study of two healthcare teams (2008)
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- Source
- Information processing and management. 44(2008) no.1, S.256-273
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Jansen, B.J.; Booth, D.L.; Spink, A.: Determining the informational, navigational, and transactional intent of Web queries (2008)
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- Source
- Information processing and management. 44(2008) no.3, S.1251-1266
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Spink, A.; Park, M.; Jansen, B.J.; Pedersen, J.: Elicitation and use of relevance feedback information (2006)
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- Source
- Information processing and management. 42(2006) no.1, S.264-275
-
Jansen, B.J.; Spink, A.: How are we searching the World Wide Web? : A comparison of nine search engine transaction logs (2006)
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- Source
- Information processing and management. 42(2006) no.1, S.248-263
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Jansen, B.J.; Booth, D.L.; Smith, B.K.: Using the taxonomy of cognitive learning to model online searching (2009)
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- Information processing and management. 45(2009) no.6, S.643-663
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Ortiz-Cordova, A.; Yang, Y.; Jansen, B.J.: External to internal search : associating searching on search engines with searching on sites (2015)
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- Source
- Information processing and management. 51(2015) no.5, S.718-736
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Spink, A.; Wolfram, D.; Jansen, B.J.; Saracevic, T.: Searching the Web : the public and their queries (2001)
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- Abstract
- In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.
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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Date
- 22. 3.2009 17:49:11
-
Spink, A.; Jansen, B.J.; Blakely, C.; Koshman, S.: ¬A study of results overlap and uniqueness among major Web search engines (2006)
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- Source
- Information processing and management. 42(2006) no.5, S.1379-1391
