Yu, L.; O'Brien, A.: ¬A practical typology of adult fiction borrowers based on their reading habits (1999)
0.01
0.013439858 = product of:
0.053759433 = sum of:
0.053759433 = weight(_text_:data in 3879) [ClassicSimilarity], result of:
0.053759433 = score(doc=3879,freq=6.0), product of:
0.14807065 = queryWeight, product of:
3.1620505 = idf(docFreq=5088, maxDocs=44218)
0.046827413 = queryNorm
0.3630661 = fieldWeight in 3879, product of:
2.4494898 = tf(freq=6.0), with freq of:
6.0 = termFreq=6.0
3.1620505 = idf(docFreq=5088, maxDocs=44218)
0.046875 = fieldNorm(doc=3879)
0.25 = coord(1/4)
- Abstract
- Reports results of a study which applied a typological procedure, developed by Lazairsfeld from the social sciences, to a set of qualitative data on fiction reading habits for the purpose of forming a practical typology of fiction borrowers. The data was collected from a sample of 300 readers in 2 medium sized UK public libraries over a 2 month period. The procedure, using an inductive research approach, first mapped readers along 6 dimensions of reading habits which emerged from the data frequencies of borrowing, the numbers of authors currently read, the literary/recreational orientation of reading, searching approaches usually applied, sureness (confidence) in book selection and then proceeded to reduce the number of combinations formed by these dimensions, based on their relationships. A typology of 7 types of fiction borrowers was devised: readers of particularism; readers of frequent literary pluralism; readers of infrequent literary pluralism; readers of frequent recreational pluralism; readers of infrequent recreational pluralism; readers of frequent universalism; and readers of infrequent universalism
