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  • × author_ss:"Vaughan, L."
  1. Vaughan, L.: Visualizing linguistic and cultural differences using Web co-link data (2006) 0.04
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    Abstract
    The study examined Web co-links to Canadian university Web sites. Multidimensional scaling (MDS) was used to analyze and visualize co-link data as was done in co-citation analysis. Co-link data were collected in ways that would reflect three different views, the global view, the French Canada view, and the English Canada view. Mapping results of the three data sets accurately reflected the ways Canadians see the universities and clearly showed the linguistic and cultural differences within Canadian society. This shows that Web co-linking is not a random phenomenon and that co-link data contain useful information for Web data mining. It is proposed that the method developed in the study can be applied to other contexts such as analyzing relationships of different organizations or countries. This kind of research is promising because of the dynamics and the diversity of the Web.
  2. Vaughan, L.; Thelwall, M.: ¬A modelling approach to uncover hyperlink patterns : the case of Canadian universities (2005) 0.02
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    Abstract
    Hyperlink patterns between Canadian university Web sites were analyzed by a mathematical modeling approach. A multiple regression model was developed which shows that faculty quality and the language of the university are important predictors for links to a university Web site. Higher faculty quality means more links. French universities received lower numbers of links to their Web sites than comparable English universities. Analysis of interlinking between pairs of universities also showed that English universities are advantaged. Universities are more likely to link to each other when the geographical distance between them is less than 3000 km, possibly reflecting the east vs. west divide that exists in Canadian society.
  3. Vaughan, L.; Chen, Y.: Data mining from web search queries : a comparison of Google trends and Baidu index (2015) 0.02
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    Abstract
    Numerous studies have explored the possibility of uncovering information from web search queries but few have examined the factors that affect web query data sources. We conducted a study that investigated this issue by comparing Google Trends and Baidu Index. Data from these two services are based on queries entered by users into Google and Baidu, two of the largest search engines in the world. We first compared the features and functions of the two services based on documents and extensive testing. We then carried out an empirical study that collected query volume data from the two sources. We found that data from both sources could be used to predict the quality of Chinese universities and companies. Despite the differences between the two services in terms of technology, such as differing methods of language processing, the search volume data from the two were highly correlated and combining the two data sources did not improve the predictive power of the data. However, there was a major difference between the two in terms of data availability. Baidu Index was able to provide more search volume data than Google Trends did. Our analysis showed that the disadvantage of Google Trends in this regard was due to Google's smaller user base in China. The implication of this finding goes beyond China. Google's user bases in many countries are smaller than that in China, so the search volume data related to those countries could result in the same issue as that related to China.
    Source
    Journal of the Association for Information Science and Technology. 66(2015) no.1, S.13-22
  4. Vaughan, L.; Shaw , D.: Bibliographic and Web citations : what Is the difference? (2003) 0.01
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    Abstract
    Vaughn, and Shaw look at the relationship between traditional citation and Web citation (not hyperlinks but rather textual mentions of published papers). Using English language research journals in ISI's 2000 Journal Citation Report - Information and Library Science category - 1209 full length papers published in 1997 in 46 journals were identified. Each was searched in Social Science Citation Index and on the Web using Google phrase search by entering the title in quotation marks, and followed for distinction where necessary with sub-titles, author's names, and journal title words. After removing obvious false drops, the number of web sites was recorded for comparison with the SSCI counts. A second sample from 1992 was also collected for examination. There were a total of 16,371 web citations to the selected papers. The top and bottom ranked four journals were then examined and every third citation to every third paper was selected and classified as to source type, domain, and country of origin. Web counts are much higher than ISI citation counts. Of the 46 journals from 1997, 26 demonstrated a significant correlation between Web and traditional citation counts, and 11 of the 15 in the 1992 sample also showed significant correlation. Journal impact factor in 1998 and 1999 correlated significantly with average Web citations per journal in the 1997 data, but at a low level. Thirty percent of web citations come from other papers posted on the web, and 30percent from listings of web based bibliographic services, while twelve percent come from class reading lists. High web citation journals often have web accessible tables of content.
  5. Romero-Frías, E.; Vaughan, L.: European political trends viewed through patterns of Web linking (2010) 0.01
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    Abstract
    This study explored the feasibility of using Web hyperlink data to study European political Web sites. Ninety-six European Union (EU) political parties belonging to a wide range of ideological, historical, and linguistic backgrounds were included in the study. Various types of data on Web links to party Web sites were collected. The Web colink data were visualized using multidimensional scaling (MDS), while the inlink data were analyzed with a 2-way analysis of variance test. The results showed that Web hyperlink data did reflect some political patterns in the EU. The MDS maps showed clusters of political parties along ideological, historical, linguistic, and social lines. Statistical analysis based on inlink counts further confirmed that there was a significant difference along the line of the political history of a country, such that left-wing parties in the former communist countries received considerably fewer inlinks to their Web sites than left-wing parties in countries without a history of communism did. The study demonstrated the possibility of using Web hyperlink data to gain insights into political situations in the EU. This suggests the richness of Web hyperlink data and its potential in studying social-political phenomena.
  6. Vaughan, L.; Thelwall, M.: Search engine coverage bias : evidence and possible causes (2004) 0.01
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    Abstract
    Commercial search engines are now playing an increasingly important role in Web information dissemination and access. Of particular interest to business and national governments is whether the big engines have coverage biased towards the US or other countries. In our study we tested for national biases in three major search engines and found significant differences in their coverage of commercial Web sites. The US sites were much better covered than the others in the study: sites from China, Taiwan and Singapore. We then examined the possible technical causes of the differences and found that the language of a site does not affect its coverage by search engines. However, the visibility of a site, measured by the number of links to it, affects its chance to be covered by search engines. We conclude that the coverage bias does exist but this is due not to deliberate choices of the search engines but occurs as a natural result of cumulative advantage effects of US sites on the Web. Nevertheless, the bias remains a cause for international concern.
  7. Vaughan, L.; Romero-Frías, E.: Web search volume as a predictor of academic fame : an exploration of Google trends (2014) 0.01
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    Abstract
    Searches conducted on web search engines reflect the interests of users and society. Google Trends, which provides information about the queries searched by users of the Google web search engine, is a rich data source from which a wealth of information can be mined. We investigated the possibility of using web search volume data from Google Trends to predict academic fame. As queries are language-dependent, we studied universities from two countries with different languages, the United States and Spain. We found a significant correlation between the search volume of a university name and the university's academic reputation or fame. We also examined the effect of some Google Trends features, namely, limiting the search to a specific country or topic category on the search volume data. Finally, we examined the effect of university sizes on the correlations found to gain a deeper understanding of the nature of the relationships.