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  • × author_ss:"Zhang, M."
  • × theme_ss:"Internet"
  1. Wang, X.; Zhang, M.; Fan, W.; Zhao, K.: Understanding the spread of COVID-19 misinformation on social media : the effects of topics and a political leader's nudge (2022) 0.01 
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    Abstract
    The spread of misinformation on social media has become a major societal issue during recent years. In this work, we used the ongoing COVID-19 pandemic as a case study to systematically investigate factors associated with the spread of multi-topic misinformation related to one event on social media based on the heuristic-systematic model. Among factors related to systematic processing of information, we discovered that the topics of a misinformation story matter, with conspiracy theories being the most likely to be retweeted. As for factors related to heuristic processing of information, such as when citizens look up to their leaders during such a crisis, our results demonstrated that behaviors of a political leader, former US President Donald J. Trump, may have nudged people's sharing of COVID-19 misinformation. Outcomes of this study help social media platform and users better understand and prevent the spread of misinformation on social media.
  2. Zhang, M.; Zhang, Y.: Professional organizations in Twittersphere : an empirical study of U.S. library and information science professional organizations-related Tweets (2020) 0.01 
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    Abstract
    Twitter is utilized by many, including professional businesses and organizations; however, there are very few studies on how other entities interact with these organizations in the Twittersphere. This article presents a study that investigates tweets related to 5 major library and information science (LIS) professional organizations in the United States. This study applies a systematic tweets analysis framework, including descriptive analytics, network analytics, and co-word analysis of hashtags. The findings shed light on user engagement with LIS professional organizations and the trending discussion topics on Twitter, which is valuable for enabling more successful social media use and greater influence.
  3. Jansen, B.J.; Zhang, M.; Sobel, K.; Chowdury, A.: Twitter power : tweets as electronic word of mouth (2009) 0.01 
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    Abstract
    In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment. We compared automated methods of classifying sentiment in these microblogs with manual coding. Using a case study approach, we analyzed the range, frequency, timing, and content of tweets in a corporate account. Our research findings show that 19% of microblogs contain mention of a brand. Of the branding microblogs, nearly 20% contained some expression of brand sentiments. Of these, more than 50% were positive and 33% were critical of the company or product. Our comparison of automated and manual coding showed no significant differences between the two approaches. In analyzing microblogs for structure and composition, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that microblogging is an online tool for customer word of mouth communications and discuss the implications for corporations using microblogging as part of their overall marketing strategy.

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