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Footnote

Rez. in: JASIST 55(2004) no.11, S.1025-1026 (D.E. Agosto): ""Did you ever feel as though the Internet has caused you to lose control of your library?" So begins the introduction to this volume of over 50 articles, essays, library policies, and other documents from a variety of sources, most of which are library journals aimed at practitioners. Volume editor Block has a long history of library service as well as an active career as an online journalist. From 1977 to 1999 she was the Associate Director of Public Services at the St. Ambrose University library in Davenport, Iowa. She was also a Fox News Online weekly columnist from 1998 to 2000. She currently writes for and publishes the weekly ezine Exlibris, which focuses an the use of computers, the Internet, and digital databases to improve library services. Despite the promising premise of this book, the final product is largely a disappointment because of the superficial coverage of its issues. A listing of the most frequently represented sources serves to express the general level and style of the entries: nine articles are reprinted from Computers in Libraries, five from Library Journal, four from Library Journal NetConnect, four from ExLibris, four from American Libraries, three from College & Research Libraries News, two from Online, and two from The Chronicle of Higher Education. Most of the authors included contributed only one item, although Roy Tennant (manager of the California Digital Library) authored three of the pieces, and Janet L. Balas (library information systems specialist at the Monroeville Public Library in Pennsylvania) and Karen G. Schneider (coordinator of lii.org, the Librarians' Index to the Internet) each wrote two. Volume editor Block herself wrote six of the entries, most of which have been reprinted from ExLibris. Reading the volume is muck like reading an issue of one of these journals-a pleasant experience that discusses issues in the field without presenting much research. Net Effects doesn't offer much in the way of theory or research, but then again it doesn't claim to. Instead, it claims to be an "idea book" (p. 5) with practical solutions to Internet-generated library problems. While the idea is a good one, little of the material is revolutionary or surprising (or even very creative), and most of the solutions offered will already be familiar to most of the book's intended audience.
Some of the pieces are more captivating than others and less "how-to" in nature, providing contextual discussions as well as pragmatic advice. For example, Darlene Fichter's "Blogging Your Life Away" is an interesting discussion about creating and maintaining blogs. (For those unfamiliar with the term, blogs are frequently updated Web pages that ]ist thematically tied annotated links or lists, such as a blog of "Great Websites of the Week" or of "Fun Things to Do This Month in Patterson, New Jersey.") Fichter's article includes descriptions of sample blogs and a comparison of commercially available blog creation software. Another article of note is Kelly Broughton's detailed account of her library's experiences in initiating Web-based reference in an academic library. "Our Experiment in Online Real-Time Reference" details the decisions and issues that the Jerome Library staff at Bowling Green State University faced in setting up a chat reference service. It might be useful to those finding themselves in the same situation. This volume is at its best when it eschews pragmatic information and delves into the deeper, less ephemeral libraryrelated issues created by the rise of the Internet and of the Web. One of the most thought-provoking topics covered is the issue of "the serials pricing crisis," or the increase in subscription prices to journals that publish scholarly work. The pros and cons of moving toward a more free-access Web-based system for the dissemination of peer-reviewed material and of using university Web sites to house scholars' other works are discussed. However, deeper discussions such as these are few, leaving the volume subject to rapid aging, and leaving it with an audience limited to librarians looking for fast technological fixes."

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Abstract

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, "Google's PageRank and Beyond" supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. It includes: many illustrative examples and entertaining asides; MATLAB code; accessible and informal style; and complete and self-contained section for mathematics review.

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Date

22. 3.2008 16:15:37