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Lewandowski, D.; Sünkler, S.; Kerkmann, F.: Are ads on Google search engine results pages labeled clearly enough? : the influence of knowledge on search ads on users' selection behaviour (2017) 0.02
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Abstract

In an online experiment using a representative sample of the German online population (n = 1.000), we compare users' selection behaviour on two versions of the same Google search engine results page (SERP), one showing advertisements and organic results, the other showing organic results only. Selection behaviour is analyzed in relation to users' knowledge on Google's business model, on SERP design, and on these users' actual performance in marking advertisements on SERPs correctly. We find that users who were not able to mark ads correctly selected ads significantly more often. This leads to the conclusion that ads need to be labeled more clearly, and that there is a need for more information literacy in search engine users.

Lewandowski, D.: Alles nur noch Google? : Entwicklungen im Bereich der WWW-Suchmaschinen (2002) 0.01

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Date: 29. 9.2002 18:49:22

Lewandowski, D.: Abfragesprachen und erweiterte Funktionen von WWW-Suchmaschinen (2004) 0.01

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Date: 28.11.2004 13:11:22

Lewandowski, D.: Query understanding (2011) 0.01

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Date: 18. 9.2018 18:22:18

Lewandowski, D.: ¬Die Macht der Suchmaschinen und ihr Einfluss auf unsere Entscheidungen (2014) 0.01

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Date: 22. 9.2014 18:54:11

Lewandowski, D.; Spree, U.: Ranking of Wikipedia articles in search engines revisited : fair ranking for reasonable quality? (2011) 0.01

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Date: 30. 9.2012 19:27:22

Lewandowski, D.; Sünkler, S.: What does Google recommend when you want to compare insurance offerings? (2019) 0.01

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Date: 20. 1.2015 18:30:22

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