Gibson, P.: Navigating the Internet road to riches (1998)
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- Abstract
- In the light of InfoSeek's extremely lucrative contract with Disney, analyses how it has made such a success of developing an Internet business through advertising revenues, and the imporatnce of powerful search engines. Reports 2 other deals by Internet search companies: NBC's purchase of a minority stake in the portal Snap!, owned by the Computer Network, Inc. and Yahoo's acquisition of Internet Mall and Viaweb which enable it to launch Yahoo Store hosting commerce sites on behalf of other companies allowing them to sell over the Internet. Outlines the possible consequences for users of these developments and of the possibility of Internet startups selling up and quitting the scene
- Source
- Information today. 15(1998) no.8, S.29-30