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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Abstract
- In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
- Date
- 22. 3.2009 17:49:11
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Ozmutlu, S.; Spink, A.; Ozmutlu, H.C.: ¬A day in the life of Web searching : an exploratory study (2004)
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- Date
- 15. 8.2004 12:00:29
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Reneker, M.; Jacobson, A.; Wargo, L.; Spink, A.: Information environment of a military university campus : an exploratory study (1999)
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- Abstract
- The Naval Postgraduate School (NPS) is a military university educating officers from the United States and 40 foreign countries. To investigate the NPS information environment a large study obtained data on the range of information needs and behaviors of NPS personnel. The specific aim of the study was to supply organizational units with qualitative data specific to their client base, enabling them to improve campus systems and information services. Facilitators from the NPS Organizational Support Division conducted eighteen (18) focus groups during Spring Quarter 1998. Transcribed focus group sessions were analyzed using NUDIST software to identify key issues and results emerging from the data set. Categories of participants' information needs were identified, including an analysis of key information issues across the NPS campus. Use of Internet resources, other trusted individuals, and electronic indexes and abstracts ranked high among information sources used by NPS personnel. A picture emerges of a campus information environment poorly understood by the academic community. The three groups (students, staff and faculty) articulated different concerns and look to different sources to satisfy their information needs. Participants' information seeking problems centered on: (1) housing, registration and scheduling, computing and the quality of information available on the campus computer network, (2) an inability to easily disseminate information quickly to an appropriate campus audience, and (3) training in new information access technologies, and (4) the general lack of awareness of library resources and services. The paper discusses a method for more effectively disseminating information throughout the campus. Implications for the development of information seeking models and a model of the NPS information environment are discussed
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Spink, A.; Jansen, B.J.; Blakely, C.; Koshman, S.: ¬A study of results overlap and uniqueness among major Web search engines (2006)
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- Abstract
- The performance and capabilities of Web search engines is an important and significant area of research. Millions of people world wide use Web search engines very day. This paper reports the results of a major study examining the overlap among results retrieved by multiple Web search engines for a large set of more than 10,000 queries. Previous smaller studies have discussed a lack of overlap in results returned by Web search engines for the same queries. The goal of the current study was to conduct a large-scale study to measure the overlap of search results on the first result page (both non-sponsored and sponsored) across the four most popular Web search engines, at specific points in time using a large number of queries. The Web search engines included in the study were MSN Search, Google, Yahoo! and Ask Jeeves. Our study then compares these results with the first page results retrieved for the same queries by the metasearch engine Dogpile.com. Two sets of randomly selected user-entered queries, one set was 10,316 queries and the other 12,570 queries, from Infospace's Dogpile.com search engine (the first set was from Dogpile, the second was from across the Infospace Network of search properties were submitted to the four single Web search engines). Findings show that the percent of total results unique to only one of the four Web search engines was 84.9%, shared by two of the three Web search engines was 11.4%, shared by three of the Web search engines was 2.6%, and shared by all four Web search engines was 1.1%. This small degree of overlap shows the significant difference in the way major Web search engines retrieve and rank results in response to given queries. Results point to the value of metasearch engines in Web retrieval to overcome the biases of individual search engines.
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Jansen, B.J.; Spink, A.; Pedersen, J.: ¬A temporal comparison of AItaVista Web searching (2005)
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- Date
- 3. 6.2005 19:29:59
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Spink, A.; Greisdorf, H.: Regions and levels : Measuring and mapping users' relevance judgements (2001)
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- Date
- 29. 9.2001 13:59:20
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Spink, A.; Wilson, T.D.; Ford, N.; Foster, A.; Ellis, D.: Information seeking and mediated searching : Part 3: successive searching (2002)
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- Date
- 21. 7.2006 14:29:18
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Jansen, B.J.; Spink, A.; Koshman, S.: Web searcher interaction with the Dogpile.com metasearch engine (2007)
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- Date
- 29. 4.2007 21:12:02
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Spink, A.; Cole, C.: ¬A multitasking framework for cognitive information retrieval (2005)
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- Date
- 19. 1.2007 12:55:22
