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Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009)
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- Abstract
- In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
- Date
- 22. 3.2009 17:49:11
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Zhang, Y.; Zheng, G.; Yan, H.: Bridging information and communication technology and older adults by social network : an action research in Sichuan, China (2023)
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- Abstract
- The extant literature demonstrates that the age-related digital divide prevents older adults from enhancing their quality of life. To bridge this gap and promote active aging, this study explores the interplay between social networks and older adults' use of information and communication technology (ICT). Using an action-oriented field research approach, we offered technical help (29 help sessions) to older adult participants recruited from western China. Then, we conducted content analysis to examine the obtained video, audio, and text data. Our results show that, first, different types of social networks significantly influence older adults' ICT use in terms of digital skills, engagement, and attitudes; however, these effects vary from person to person. In particular, our results highlight the crucial role of a stable and long-term supportive social network in learning and mastering ICT for older residents. Second, technical help facilitates the building and reinforcing of such a social network for the participants. Our study has strong implications in that policymakers can foster the digital inclusion of older people through supportive social networks.
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Zhang, M.; Zhang, Y.: Professional organizations in Twittersphere : an empirical study of U.S. library and information science professional organizations-related Tweets (2020)
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- Abstract
- Twitter is utilized by many, including professional businesses and organizations; however, there are very few studies on how other entities interact with these organizations in the Twittersphere. This article presents a study that investigates tweets related to 5 major library and information science (LIS) professional organizations in the United States. This study applies a systematic tweets analysis framework, including descriptive analytics, network analytics, and co-word analysis of hashtags. The findings shed light on user engagement with LIS professional organizations and the trending discussion topics on Twitter, which is valuable for enabling more successful social media use and greater influence.
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Zhang, Y.: ¬The impact of Internet-based electronic resources on formal scholarly communication in the area of library and information science : a citation analysis (1998)
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- Date
- 30. 1.1999 17:22:22
