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Abstract

As the prevalence of online misinformation grows increasingly apparent, our need to understand its spread becomes more essential. Trolling, in particular, may aggravate the spread of misinformation online. While many studies have investigated the negative impact of trolling and misinformation on social media, less attention has been devoted to the relationships between the two and their manifestation on social question and answer (SQA) sites. We examine the extent of and relationships between trolling and misinformation on SQA sites. Through content analysis of 8,401 posts (159 questions and 8,242 answers) from the Yahoo Answers! Politics & Government and Society & Culture categories, we identified levels of and relationships between misinformation and trolling. We find that trolling and misinformation tend to reinforce themselves and each other and that trolling and misinformation are more common in the Politics & Government category than in the Society & Culture category. Our study is among the first to consider the prevalence of and relationship between misinformation and trolling on SQA sites.

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Abstract

Online trolling, disinformation, and deception are posing an existential threat to democracy. Informed by the online disinhibition theory and research on the ideological asymmetry between Democrats and Republicans, we examined how the extent and style of trolling varies across social media platforms, by analyzing comments on posts by two media channels (CNN and Fox News) on three social media platforms (Facebook, Instagram, and Twitter). We found differences in the style and extent of trolling across platforms and between media channels, with more trolling on articles posted by Fox News than by CNN, and a different trolling style on Twitter than Facebook or Instagram. Our study demonstrates a delicate balance between the socio-technical factors that are enabling and hindering trolling. While some platforms and government agencies believe in removing anonymity to regulate online harm, this paper makes a significant contribution against that view.