Benkowsky, J.; Bühring, B.; Georgy, U.; Linde, F.: Information pricing : the development of a product- and pricing concept for the research centre of the Public Library Cologne (2005)
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- Abstract
- The project Information Pricing was carried out during the summer semester 2004 by four students and two lecturers. Aim of the project was to develop a new product- and pricing concept for the research centre of the Public Library Cologne. The intention was to increase its competitiveness, especially in the business customer segment. The initiating factor for the project was the significant decrease in requests from 1997 to 2001. This paper describes the development of different attributes of information, analysing various pricing concepts of private and public information providers as well as the development of a pricing concept which is aligned to the requirements and performance of the research centre. The final result was an improved pricing system for an enhanced range of products. The first step was getting more familiar with the characteristics of information and the methods that can be used to measure the value of information. One of the key issues to consider is the value of information for a customer and the question how this value can be charged. In order to be capable of evaluating all issues of information pricing and to develop a solid pricing system, it was essential to analyse and assess pricing modules based on their intension of use. For example, the differentiation of the pricing concept with regard to certain user segments like business or private users as well as members and non-members. Another option is to define prices dependant on the requested response times for research tasks and thereby reflect the urgency of those tasks directly in the pricing concept. Furthermore, the qualitative and quantitative differentiation of information has to be taken into account. All described approaches - and also combinations of these - should be considered when developing a new pricing system. It is also important to recognize the special role of the research centre as a part of the public library. Libraries fulfil a public contract for their users. In this case it has to be ensured that people of all social backgrounds have the chance to gain access to all kind of information. While presenting results to the Public library Cologne some problems arose, mainly the gap between theoretical and practical feasibility. The final result was a practical pricing system, which is easy to implement for the research centre and which is described in the paper.
- Date
- 22. 7.2009 9:24:59
