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Abstract

Data collected by social media platforms have been introduced as new sources for indicators to help measure the impact of scholarly research in ways that are complementary to traditional citation analysis. Data generated from social media activities can be used to reflect broad types of impact. This article aims to provide systematic evidence about how often Twitter is used to disseminate information about journal articles in the biomedical sciences. The analysis is based on 1.4 million documents covered by both PubMed and Web of Science and published between 2010 and 2012. The number of tweets containing links to these documents was analyzed and compared to citations to evaluate the degree to which certain journals, disciplines, and specialties were represented on Twitter and how far tweets correlate with citation impact. With less than 10% of PubMed articles mentioned on Twitter, its uptake is low in general but differs between journals and specialties. Correlations between tweets and citations are low, implying that impact metrics based on tweets are different from those based on citations. A framework using the coverage of articles and the correlation between Twitter mentions and citations is proposed to facilitate the evaluation of novel social-media-based metrics.

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Abstract

The amount of annually published scholarly articles is growing steadily, as is the number of indicators through which impact of publications is measured. Little is known about how the increasing variety of available metrics affects researchers' processes of selecting literature to read. We conducted ranking experiments embedded into an online survey with 247 participating researchers, most from social sciences. Participants completed series of tasks in which they were asked to rank fictitious publications regarding their expected relevance, based on their scores regarding six prototypical metrics. Through applying logistic regression, cluster analysis, and manual coding of survey answers, we obtained detailed data on how prominent metrics for research impact influence our participants in decisions about which scientific articles to read. Survey answers revealed a combination of qualitative and quantitative characteristics that researchers consult when selecting literature, while regression analysis showed that among quantitative metrics, citation counts tend to be of highest concern, followed by Journal Impact Factors. Our results suggest a comparatively favorable view of many researchers on bibliometrics and widespread skepticism toward altmetrics. The findings underline the importance of equipping researchers with solid knowledge about specific metrics' limitations, as they seem to play significant roles in researchers' everyday relevance assessments.