Sbaffi, L.; Zhao, C.: Modeling the online health information seeking process : information channel selection among university students (2020)
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- Abstract
- This study investigates the influence of individual and information characteristics on university students' information channel selection (that is, search engines, social question & answer sites, online health websites, and social networking sites) of online health information (OHI) for three different types of search tasks (factual, exploratory, and personal experience). Quantitative data were collected via an online questionnaire distributed to students on various postgraduate programs at a large UK university. In total, 291 responses were processed for descriptive statistics, Principal Component Analysis, and Poisson regression. Search engines are the most frequently used among the four channels of information discussed in this study. Credibility, ease of use, style, usefulness, and recommendation are the key factors influencing users' judgments of information characteristics (explaining over 62% of the variance). Poisson regression indicated that individuals' channel experience, age, student status, health status, and triangulation (comparing sources) as well as style, credibility, usefulness, and recommendation are substantive predictors for channel selection of OHI.
