Search (4 results, page 1 of 1)

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Abstract

How sharing the mundane details of daily life did not start with Facebook, Twitter, and YouTube but with pocket diaries, photo albums, and baby books. Social critiques argue that social media have made us narcissistic, that Facebook, Twitter, Instagram, and YouTube are all vehicles for me-promotion. In The Qualified Self, Lee Humphreys offers a different view. She shows that sharing the mundane details of our lives?what we ate for lunch, where we went on vacation, who dropped in for a visit?didn't begin with mobile devices and social media. People have used media to catalog and share their lives for several centuries. Pocket diaries, photo albums, and baby books are the predigital precursors of today's digital and mobile platforms for posting text and images. The ability to take selfies has not turned us into needy narcissists; it's part of a longer story about how people account for everyday life. Humphreys refers to diaries in which eighteenth-century daily life is documented with the brevity and precision of a tweet, and cites a nineteenth-century travel diary in which a young woman complains that her breakfast didn't agree with her. Diaries, Humphreys explains, were often written to be shared with family and friends. Pocket diaries were as mobile as smartphones, allowing the diarist to record life in real time. Humphreys calls this chronicling, in both digital and nondigital forms, media accounting. The sense of self that emerges from media accounting is not the purely statistics-driven ?quantified self,? but the more well-rounded qualified self. We come to understand ourselves in a new way through the representations of ourselves that we create to be consumed.

LCSH

Information technology / Social aspects
Social media
Diaries / Social aspects
Self / Social aspects
Information technology / Social aspects

RSWK

Social Media / Alltag / Selbstdarstellung / Narzissmus

Subject

Social Media / Alltag / Selbstdarstellung / Narzissmus
Information technology / Social aspects
Social media
Diaries / Social aspects
Self / Social aspects
Information technology / Social aspects

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Abstract

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Content

Introduction to blogs - Creating a blog - Writing a blog - Enhancing the experience - Is blogging worthwhile for a business? - Introduction to social media - Professional networks for businesses - Industry specific professional networks - Wikis - Online office applications - Podcasting - Social bookmarking and online content democracy - Forerunners to social media - Social media aggregators - Social tools inside the enterprise - Elements of enterprise - Examples and conclusion - The law of social media - Online reputation

Footnote

Rez. in: IWP 60(2009) H.3, S.177 (M. Buzinkay): "Social Software, Social Media oder Web 2.0 - Begriffe, die seit mehreren Jahren die Web-Welt beschäftigten und dominieren, stehen im Mittelpunkt dieses 2008 erschienen Bandes von Alex Newson, Derryck Houghton und Justin Patten. Der Schwerpunkt dieses Werkes steht im Untertitel verborgen: "Exploiting the Technology and Protecting the Enterprise". . . . Zusammengefasst lässt sich sagen, dass das Buch sicherlich für totale Anfänger in Sachen Social Media durchaus eine erste Zusammenschau der Materie ermöglichen kann, wenn auch mit großen Lücken. Für Organisationen, die sich also dieser Werkzeuge bedienen wollen, und zu diesem Zweck ein Praxis-nahes Buch zwecks Implementierung suchen, kann ich es aber nicht empfehlen. Es bietet einfach zu wenig, und auch das Rechtskapitel ist nur für unter britischem Recht operierenden Firmen interessant."

LCSH

Social media

Subject

Social media

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Abstract

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Content

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

LCSH

Social media
Social networks

Subject

Social media
Social networks

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Abstract

Social tagging, hashtags, and geotags are used across a variety of platforms (Twitter, Facebook, Tumblr, WordPress, Instagram) in different countries and cultures. This book, representing researchers and practitioners across different information professions, explores how social tags can link content across a variety of environments. Most studies of social tagging have tended to focus on applications like library catalogs, blogs, and social bookmarking sites. This book, in setting out a theoretical background and the use of a series of case studies, explores the role of hashtags as a form of linked data?without the complex implementation of RDF and other Semantic Web technologies.

LCSH

Social media

RSWK

Linked Data / Social Tagging

Subject

Social media
Linked Data / Social Tagging

Theme

Social tagging