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Abstract

This is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

Content

1. Introduction. MetricsIndicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.

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LCSH

Digital communications / Social aspects

Subject

Digital communications / Social aspects

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Abstract

Libraries have always been an inspiration for the standards and technologies developed by semantic web activities. However, except for the Dublin Core specification, semantic web and social networking technologies have not been widely adopted and further developed by major digital library initiatives and projects. Yet semantic technologies offer a new level of flexibility, interoperability, and relationships for digital repositories. Kruk and McDaniel present semantic web-related aspects of current digital library activities, and introduce their functionality; they show examples ranging from general architectural descriptions to detailed usages of specific ontologies, and thus stimulate the awareness of researchers, engineers, and potential users of those technologies. Their presentation is completed by chapters on existing prototype systems such as JeromeDL, BRICKS, and Greenstone, as well as a look into the possible future of semantic digital libraries. This book is aimed at researchers and graduate students in areas like digital libraries, the semantic web, social networks, and information retrieval. This audience will benefit from detailed descriptions of both today's possibilities and also the shortcomings of applying semantic web technologies to large digital repositories of often unstructured data.

Content

Inhalt: Introduction to Digital Libraries and Semantic Web: Introduction / Bill McDaniel and Sebastian Ryszard Kruk - Digital Libraries and Knowledge Organization / Dagobert Soergel - Semantic Web and Ontologies / Marcin Synak, Maciej Dabrowski and Sebastian Ryszard Kruk - Social Semantic Information Spaces / John G. Breslin A Vision of Semantic Digital Libraries: Goals of Semantic Digital Libraries / Sebastian Ryszard Kruk and Bill McDaniel - Architecture of Semantic Digital Libraries / Sebastian Ryszard Kruk, Adam Westerki and Ewelina Kruk - Long-time Preservation / Markus Reis Ontologies for Semantic Digital Libraries: Bibliographic Ontology / Maciej Dabrowski, Macin Synak and Sebastian Ryszard Kruk - Community-aware Ontologies / Slawomir Grzonkowski, Sebastian Ryszard Kruk, Adam Gzella, Jakub Demczuk and Bill McDaniel Prototypes of Semantic Digital Libraries: JeromeDL: The Social Semantic Digital Library / Sebastian Ryszard Kruk, Mariusz Cygan, Adam Gzella, Tomasz Woroniecki and Maciej Dabrowski - The BRICKS Digital Library Infrastructure / Bernhard Haslhofer and Predrag Knezevié - Semantics in Greenstone / Annika Hinze, George Buchanan, David Bainbridge and Ian Witten Building the Future - Semantic Digital Libraries in Use: Hyperbooks / Gilles Falquet, Luka Nerima and Jean-Claude Ziswiler - Semantic Digital Libraries for Archiving / Bill McDaniel - Evaluation of Semantic and Social Technologies for Digital Libraries / Sebastian Ryszard Kruk, Ewelina Kruk and Katarzyna Stankiewicz - Conclusions: The Future of Semantic Digital Libraries / Sebastian Ryszard Kruk and Bill McDaniel

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Abstract

Gives a background to the development of community networks giving an outline of the current situation. Describes the information and services found on the networks, the connection the systems use, who starts and runs the systems and their sources of funding. Presents a range of current models describing HAWAII FYI, National Capital FreeNEt. Ottawa, Wellington City Council's Community Computer Network, New Zealand, and Big Sky Telegraphy, Dilton, Montana, and outlining other models. Examines social aspects of the systems and looks to the future of these systems in the light of changing technology

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Abstract

Full benefit may be derived from the technological potential of the Internet on condition that serious attentiion is given to the social, political and ethical aspects, which are often barriers to the free and multi-directional access to information, especially in developing countries. Lists causes of these barriers - 'disarticulations' within a society - and emphasises their importance in developing countries. Examines possible different communication structures in a society and their effects. The traditional principle of free flow of information is not sufficient in the advancing information society; there is a need for a principle which deals more specifically with the 'activation', 'mediation' and 'networking' of the needs and opinions at the different levels of society

Footnote

Contribution to an issue devoted to papers from INFOethics, the first International Congress on Ethical, Legal and Societal Aspects of Digital Information, held in Monte Carlo, Principality of Monaco from 10-12 Mar 1997

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Abstract

Offers a thought-provoking forecast abouit the development of the information superhighway and the changes it will bring. Focusing on the legal, social and political implications of the enormous growth of information, the authors focus on anticipated changes in the professional and personal lives of people throughout the developed world

Footnote

Rez. in: Journal of academic librarianship 22(1996) no.1, S.62 (R.F. Rose)

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Abstract

Political sentiment analysis using social media, especially Twitter, has attracted wide interest in recent years. In such research, opinions about politicians are typically divided into positive, negative, or neutral. In our research, the goal is to mine political opinion from social media at a higher resolution by assessing statements of opinion related to the personality traits of politicians; this is an angle that has not yet been considered in social media research. A second goal is to contribute a novel retrieval-based approach for tracking public perception of personality using Gough and Heilbrun's Adjective Check List (ACL) of 110 terms describing key traits. This is in contrast to the typical lexical and machine-learning approaches used in sentiment analysis. High-precision search templates developed from the ACL were run on an 18-month span of Twitter posts mentioning Obama and Romney and these retrieved more than half a million tweets. For example, the results indicated that Romney was perceived as more of an achiever and Obama was perceived as somewhat more friendly. The traits were also aggregated into 14 broad personality dimensions. For example, Obama rated far higher than Romney on the Moderation dimension and lower on the Machiavellianism dimension. The temporal variability of such perceptions was explored.

Date

22. 1.2016 11:25:47

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Abstract

"The revolution will be Twittered!" declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in "The Net Delusion," the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder--not easier--to promote democracy. In this spirited book, journalist and social commentator Evgeny Morozov shows that by falling for the supposedly democratizing nature of the Internet, Western do-gooders may have missed how it also entrenches dictators, threatens dissidents, and makes it harder-not easier-to promote democracy. Buzzwords like "21st-century statecraft" sound good in PowerPoint presentations, but the reality is that "digital diplomacy" requires just as much oversight and consideration as any other kind of diplomacy. Marshalling a compelling set of case studies, " The Net Delusion" shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of "Internet freedom" are misguided and, on occasion, harmful.

LCSH

Internet / Political aspects

Subject

Internet / Political aspects

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Abstract

Web-related studies are a relatively new area of research. Tremendous growth continues in Web use, Web search engines, and Web sites. The interdisciplinary scope of Web research is broadening, and is now an important topic for publication in prestigious scientific journals such as Science and Nature. We are beginning to map the nature of users' Web interactions and the dimensions of better Web systems. However, researchers' and users struggle daily with the tough problems inherent in a system used for general interaction and e-commerce on a massive scale. This special issue of the Journal of the American Society for Information Sciences and Technology includes research articles that address key Web-related issues and problems. Individually and collectively, the articles provide a significant and substantial body of Web research. The diverse range of articles includes studies in Web searching, Web pages, and Web agents. Web searching research develops models of user behavior and conducts trends analysis of large-scale user data. Web page and system research centers on the development and testing of new algorithms, agents, Web page design, interfaces, and systems. Social and organizational impacts and aspects of the Web are not well represented in this special issue. A further special issue including social and organizational Web research is much needed

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Content

Inhalt: The new order of order -- Alphabetization and its discontents -- The geography of knowledge -- Lumps and splits -- The laws of the jungle -- Smart leaves -- Social knowing -- What nothing says -- Messiness as a virtue -- The work of knowledge.

Footnote

Rez. in: Publishers Weekly. May 2007: "In a high-minded twist on the Internet-has-changed-everything book, Weinberger (Small Pieces Loosely Joined) joins the ranks of social thinkers striving to construct new theories around the success of Google and Wikipedia. Organization or, rather, lack of it, is the key: the author insists that "we have to get rid of the idea that there's a best way of organizing the world." Building on his earlier works' discussions of the Internet-driven shift in power to users and consumers, Weinberger notes that "our homespun ways of maintaining order are going to break-they're already breaking-in the digital world." Today's avalanche of fresh information, Weinberger writes, requires relinquishing control of how we organize pretty much everything; he envisions an ever-changing array of "useful, powerful and beautiful ways to make sense of our world." Perhaps carried away by his thesis, the author gets into extended riffs on topics like the history of classification and the Dewey Decimal System. At the point where readers may want to turn his musings into strategies for living or doing business, he serves up intriguing but not exactly helpful epigrams about "the third order of order" and "useful miscellaneousness." But the book's call to embrace complexity will influence thinking about "the newly miscellanized world.""

LCSH

Information technology / Social aspects

Subject

Information technology / Social aspects

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Abstract

With increasing user presence in the Web and Web 2.0, Web social mining becomes an important and challenging task that finds a wide range of new applications relevant to e-commerce and social software. In this entry, we describe three Web social mining topics, namely, social network discovery, social network analysis, and social network applications. The essential concepts, models, and techniques of these Web social mining topics will be surveyed so as to establish the basic foundation for developing novel applications and for conducting research.

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Content

"Millionen von Internet-Nutzern drängen in soziale Netze wie StudiVZ und Facebook. Diese Online-Plattformen für die Vernetzung von persönlichen Web-Auftritten entwickeln sich zu einer neuen Art von Massenmedium, wie der Digitale-Medien-Experte Hendrik Speck sagt. Völlig offen sei aber bislang die Frage nach der gesellschaftlichen Verantwortung der "Social Networks". "Die haben mehr Informationen, als die Stasi je hatte", sagt der Informatik-Professor der Fachhochschule Kaiserslautern im Gespräch mit der Nachrichtenagentur AP. Bei den drei Plattformen Facebook, MySpace und Xing hat Speck insgesamt 120 persönliche Attribute gezählt, die auf den persönlichen Seiten der Mitglieder angegeben werden können - angefangen bei Alter und Wohnort über Lieblingsfilme und -musik bis hin zu politischer Neigung und sexueller Ausrichtung. "Wir sehen da einen völlig irrationalen Zugang zu den eigenen Daten", kritisiert der Social-Networks-Forscher. Was aber treibt die Internet-Nutzer zu dieser Art von "digitalem Exhibitionismus"? Speck und seine Studenten haben die Kommunikation in den Netzen mit Hilfe von Software-Agenten und "Crawlern" zu erfassen versucht - das sind Programme, die auf die Seiten dieser Communities vordringen und die Inhalte auswerten. "Wir stellen fest, dass da unheimlich viel offen liegt", sagt Speck. Suche nach Anerkennung und Aufmerksamkeit Als wichtige Antriebskraft hat der Wissenschaftler das Motiv ausgemacht, über den stetig wachsenden Kreis von registrierten "Freunden" Anerkennung und Aufmerksamkeit zu erringen. Bei MySpace oder im SchülerVZ kann sich jeder auf eine Weise präsentieren, wie es in den klassischen Medien kaum möglich ist. Und weil die persönlichen Profile mit wenigen Mausklicks schnell erstellt sind, ist die Eintrittsschwelle sehr viel geringer als bei den Netz-Communities der ersten Stunde, etwa der schon 1985 gegründeten virtuellen Gemeinschaft "The WELL".
Bislang sind es meist Jugendliche und junge Erwachsene bis etwa 35, die die Mehrheit der Community-Mitglieder ausmachen. Es gebe aber Bestrebungen, die Altersgruppe nach oben zu erweitern, sagt Speck. Die soziale Interaktion in den Social Networks kreist nach seinen Erkenntnissen immer wieder um die gleichen Dinge: 1) Unterhaltung - von Musik bis zu Stars und Sternchen 2) die gesellschaftlich geteilte Schadenfreude nach dem Motto "Pleiten, Pech und Pannen" 3) Flirten und sexuelle Beziehungen. Dabei kommen Männer direkter auf den Punkt als Frauen, die dies hinter anderen Interessen verstecken. Auf der anderen Seite stehen die Betreiber der Netze. Diese erzielen mit der Bereitstellung der Plattform zwar bislang meist noch keine Gewinne, haben aber wegen der gigantischen Zuwachsraten das Interesse von Internet- und Medienunternehmen geweckt, die wie Microsoft oder die Verlagsgruppe Holtzbrinck in Social Networks investieren. Der einzelne Nutzer ist 20 bis 22 Dollar wert Da die Technik der Webseiten nicht besonders aufwendig sei, liege der eigentliche Reichtum in den Nutzern und ihren Daten, erklärt Speck. Bei den großen Plattformen in den USA lasse sich aus den getätigten Investitionen für die Social Networks der Wert eines einzelnen Nutzers auf einen Betrag von 20 bis 22 Dollar (14 bis 15 Euro) schätzen. Der Gegenwert, den die Nutzer liefern sollen, wird vor allem in der Werbung gesehen. Neben der klassischen Bannerwerbung auf den eigenen Seiten versuchen die Betreiber der sozialen Netzwerke nach Darstellung Specks, in andere Dienste wie SMS-Werbung oder E-Mail vorzudringen. Um die Werbe-Zielgruppen immer feiner zu erfassen, werde auch untersucht, wer mit welchem Profil mit wem kommuniziere. "Je tiefer die Vernetzung, desto dichter werden die Informationen", erklärt Speck.
Der Wissenschaftler kritisiert, dass die Daten so behandelt würden, als gehörten sie nicht dem Nutzer, sondern den sozialen Netzwerken. Selbst wenn es die Möglichkeit gebe, einen Account zu löschen, blieben die Daten vielfach weiter bestehen. Und über die beliebten Mini-Anwendungen zur Integration in die eigene Profilseite erhielten auch die Entwickler dieser Applikationen einen Zugang zu den persönlichen Daten. "Da weiß man dann gar nicht, wer dahinter steckt." Weder "open" noch "social" Google hat Anfang November vergangenen Jahres unter der Bezeichung OpenSocial eine Initiative gestartet, um solche Anwendungen und Schnittstellen nach einheitlichen Standards programmieren zu können. Das Projekt sei aber weder "open" noch "social", weil nicht vorgesehen sei, den Nutzern eine transparente Kontrolle über ihre eigenen Daten zu geben, bemängelt der FH-Professor. Das Projekt bemühe sich um die "Datenportabilität" zwischen den kommerziellen Projektpartnern und unterstütze die Interaktionen zwischen einzelnen Communities, versage jedoch komplett bei der Interessenswahrnehmung der Nutzer in Hinblick auf informationelle Selbstbestimmung und einem verbesserten Schutz der Privatssphäre. Um die zahlreichen offenen Fragen nach der Verantwortung für die Millionen von persönlichen Daten zu klären, schlägt Speck einen Verhaltenskodex für soziale Netzwerke vor. Für die gemeinsame Entwicklung von ethischen Grundsätzen will er neben Datenschützern auch die Betreiber der Communities gewinnen und hofft, schon in wenigen Monaten eine entsprechende Initiative vorstellen zu können. http://www.hendrikspeck.com"

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Abstract

Many information portals are adding social features with hopes of enhancing the overall user experience. Invitations to join and welcome pages that highlight these social features are expected to encourage use and participation. While this approach is widespread and seems plausible, the effect of providing and highlighting social features remains to be tested. We studied the effects of emphasizing social features on users' response to invitations, their decisions to join, their willingness to provide profile information, and their engagement with the portal's social features. The results of a quasi-experiment found no significant effect of social emphasis in invitations on receivers' responsiveness. However, users receiving invitations highlighting social benefits were less likely to join the portal and provide profile information. Social emphasis in the initial welcome page for the site also was found to have a significant effect on whether individuals joined the portal, how much profile information they provided and shared, and how much they engaged with social features on the site. Unexpectedly, users who were welcomed in a social manner were less likely to join and provided less profile information; they also were less likely to engage with social features of the portal. This suggests that even in online contexts where social activity is an increasingly common feature, highlighting the presence of social features may not always be the optimal presentation strategy.

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Abstract

The success or failure of social media is highly dependent on the active participation of its users. In order to examine the influential factors that inspire dynamic and eager participation, this study investigates what motivates social media users to share their personal experiences, information, and social support with anonymous others. A variety of information-sharing activities in social media, including creating postings, photos, and videos in 5 different types of social media: Facebook, Twitter, Delicious, YouTube, and Flickr, were observed. Ten factors: enjoyment, self-efficacy, learning, personal gain, altruism, empathy, social engagement, community interest, reciprocity, and reputation, were tested to identify the motivations of social media users based on reviews of major motivation theories and models. Findings from this study indicate that all of the 10 motivations are influential in encouraging users' information sharing to some degree and strongly correlate with one another. At the same time, motivations differ across the 5 types of social media, given that they deliver different information content and serve different purposes. Understanding such differences in motivations could benefit social media developers and those organizations or institutes that would like to use social media to facilitate communication among their community members; appropriate types of social media could be chosen that would fit their own purposes and they could develop strategies that would encourage their members to contribute to their communities through social media.

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LCSH

Information technology / Social aspects

Subject

Information technology / Social aspects

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LCSH

Web archives / Social aspects

Subject

Web archives / Social aspects

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Abstract

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Content

Introduction to blogs - Creating a blog - Writing a blog - Enhancing the experience - Is blogging worthwhile for a business? - Introduction to social media - Professional networks for businesses - Industry specific professional networks - Wikis - Online office applications - Podcasting - Social bookmarking and online content democracy - Forerunners to social media - Social media aggregators - Social tools inside the enterprise - Elements of enterprise - Examples and conclusion - The law of social media - Online reputation

Footnote

Rez. in: IWP 60(2009) H.3, S.177 (M. Buzinkay): "Social Software, Social Media oder Web 2.0 - Begriffe, die seit mehreren Jahren die Web-Welt beschäftigten und dominieren, stehen im Mittelpunkt dieses 2008 erschienen Bandes von Alex Newson, Derryck Houghton und Justin Patten. Der Schwerpunkt dieses Werkes steht im Untertitel verborgen: "Exploiting the Technology and Protecting the Enterprise". . . . Zusammengefasst lässt sich sagen, dass das Buch sicherlich für totale Anfänger in Sachen Social Media durchaus eine erste Zusammenschau der Materie ermöglichen kann, wenn auch mit großen Lücken. Für Organisationen, die sich also dieser Werkzeuge bedienen wollen, und zu diesem Zweck ein Praxis-nahes Buch zwecks Implementierung suchen, kann ich es aber nicht empfehlen. Es bietet einfach zu wenig, und auch das Rechtskapitel ist nur für unter britischem Recht operierenden Firmen interessant."

LCSH

Social media

Subject

Social media

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Abstract

When we were all facing the turn of the century and the somewhat larger turn of the millennium, we left behind epochs of colonialism, imperialism, capitalism, nazism and racialism. Not that the ideologies mentioned does no longer exist, but their impact as grand narratives has gone and they now exist as fragmented discursive parts of their former, illusive hegemony. Parts that have been thrown into the pits of post modern complexity. The 21st century holds no answers, no new meaning, at most it provides human communication a certain self reflectivity due to the increasing egocentrism and individuality of people (i.e. still mostly western people). Another symptom of the loss of grand narratives is a feeling of loss of meaning in everyday life, as well as the state of democracies around the world. Democracy shivers in its void between anarchy and repressive dictatorship. The description 'information age' provides the times we are in with a useful sticker. It tents both back in time e.g. the late 20, century digitalisation and forward in time by givingr origin to the contemporary discourse of social semantics i.e. Dream society, Knowledge society, Post modern society, Risk society, Hypercomplex society etc. The phrase 'information age' implied the introduction of a paradigm shift, and now it is still here showing that paradigms do not shift, they slide. This paper outlines a manifest for librarians and librarianship of the information age. The information age puts the spotlight on the librarian, both regarding classical tasks such as classification and cataloguing as well as new tasks such as systems analysis and design or database searching.
Complexity establishes a paradox between the tasks of preserving old knowledge (memory function) and facilitate cognitive dissonance in order to challenge established knowledge claims and create new knowledge (catalyser function). Through complexity all social systems organisations, discourse communities, ideologies) face an environment (or surrounding) that is characterised through its instability and contingency. What is real, or presumable real from one point of view can appear completely different from another point of view. Different discourses of meaning and significance float, blend and separates themselves form each other the arena of communication. The library has to both keep record of what has happened, as well as take part in the ongoing battles for new discursive hegemonies. The unity of the paradox of memory and catalysing is described as managing complexity and requires a conscious and constant oscillation between order and chaos, stability and change. The role of the librarian is defined through an analysis of contemporary social semantics as well as the technical, ethical, cultural and epistemological challenges facing us as librarians and information specialists.

Date

22. 7.2009 11:23:22

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Abstract

Develops a method for analysis and design of web-based information systems (WBIs), and tools to support the method. WebArchitect and PilotBoat. Aims to effiently develop WBIs that best support particular business processes at least maintenance cost. It consists of 2 approaches: static and dynamic. Uses the entity relation (E-R) approach for the static aspects of WBIs and uses scenario approaches for the dynamic aspects. The E-R analysis and design, based on relationship management methodology (RMM) defines what are entities and how they are related. Applies the approaches the the WWW6 proceedings site

Date

1. 8.1996 22:08:06