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Abstract

Social media has become integrated into the fabric of the scholarly communication system in fundamental ways, principally through scholarly use of social media platforms and the promotion of new indicators on the basis of interactions with these platforms. Research and scholarship in this area has accelerated since the coining and subsequent advocacy for altmetrics-that is, research indicators based on social media activity. This review provides an extensive account of the state-of-the art in both scholarly use of social media and altmetrics. The review consists of 2 main parts: the first examines the use of social media in academia, reviewing the various functions these platforms have in the scholarly communication process and the factors that affect this use. The second part reviews empirical studies of altmetrics, discussing the various interpretations of altmetrics, data collection and methodological limitations, and differences according to platform. The review ends with a critical discussion of the implications of this transformation in the scholarly communication system.

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Abstract

Webometrics, the quantitative study of Web-related phenomena, emerged from the realization that methods originally designed for bibliometric analysis of scientific journal article citation patterns could be applied to the Web, with commercial search engines providing the raw data. Almind and Ingwersen (1997) defined the field and gave it its name. Other pioneers included Rodriguez Gairin (1997) and Aguillo (1998). Larson (1996) undertook exploratory link structure analysis, as did Rousseau (1997). Webometrics encompasses research from fields beyond information science such as communication studies, statistical physics, and computer science. In this review we concentrate on link analysis, but also cover other aspects of webometrics, including Web log fle analysis. One theme that runs through this chapter is the messiness of Web data and the need for data cleansing heuristics. The uncontrolled Web creates numerous problems in the interpretation of results, for instance, from the automatic creation or replication of links. The loose connection between top-level domain specifications (e.g., com, edu, and org) and their actual content is also a frustrating problem. For example, many .com sites contain noncommercial content, although com is ostensibly the main commercial top-level domain. Indeed, a skeptical researcher could claim that obstacles of this kind are so great that all Web analyses lack value. As will be seen, one response to this view, a view shared by critics of evaluative bibliometrics, is to demonstrate that Web data correlate significantly with some non-Web data in order to prove that the Web data are not wholly random. A practical response has been to develop increasingly sophisticated data cleansing techniques and multiple data analysis methods.

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Abstract

Techniques for automated indexing and information retrieval (IR) have been developed, tested, and refined over the past 40 years, and are well documented (see, for example, Agosti & Smeaton, 1996; BaezaYates & Ribeiro-Neto, 1999a; Frakes & Baeza-Yates, 1992; Korfhage, 1997; Salton, 1989; Witten, Moffat, & Bell, 1999). With the introduction of the Web, and the capability to index and retrieve via search engines, these techniques have been extended to a new environment. They have been adopted, altered, and in some Gases extended to include new methods. "In short, search engines are indispensable for searching the Web, they employ a variety of relatively advanced IR techniques, and there are some peculiar aspects of search engines that make searching the Web different than more conventional information retrieval" (Gordon & Pathak, 1999, p. 145). The environment for information retrieval an the World Wide Web differs from that of "conventional" information retrieval in a number of fundamental ways. The collection is very large and changes continuously, with pages being added, deleted, and altered. Wide variability between the size, structure, focus, quality, and usefulness of documents makes Web documents much more heterogeneous than a typical electronic document collection. The wide variety of document types includes images, video, audio, and scripts, as well as many different document languages. Duplication of documents and sites is common. Documents are interconnected through networks of hyperlinks. Because of the size and dynamic nature of the Web, preprocessing all documents requires considerable resources and is often not feasible, certainly not an the frequent basis required to ensure currency. Query length is usually much shorter than in other environments-only a few words-and user behavior differs from that in other environments. These differences make the Web a novel environment for information retrieval (Baeza-Yates & Ribeiro-Neto, 1999b; Bharat & Henzinger, 1998; Huang, 2000).