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  • × classification_ss:"ST 205"
  1. Suchen und Finden im Internet (2007) 0.01
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    LCSH
    Economics/Management Science
    Media Management
    Subject
    Economics/Management Science
    Media Management
  2. Rogers, R.: Information politics on the Web (2004) 0.01
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    Footnote
    Chapter 2 examines the politics of information retrieval in the context of collaborative filtering techniques. Rogers begins by discussing the underpinnings of modern search engine design by examining medieval practices of knowledge seeking, following up with a critique of the collaborative filtering techniques. Rogers's major contention is that collaborative filtering rids us of user idiosyncrasies as search query strings, preferences, and recommendations are shared among users and without much care for the differences among them, both in terms of their innate characteristics and also their search goals. To illustrate Rogers' critiques of collaborative filtering, he describes an information searching experiment that he conducted with students at University of Vienna and University of Amsterdam. Students were asked to search for information on Viagra. As one can imagine, depending on a number of issues, not the least of which is what sources did one extract information from, a student would find different accounts of reality about Viagra, everything from a medical drug to a black-market drug ideal for underground trade. Rogers described how information on the Web differed from official accounts for certain events. The information on the Web served as an alternative reality. Chapter 3 describes the Web as a dynamic debate-mapping tool, a political instrument. Rogers introduces the "Issue Barometer," an information instrument that measures the social pressure on a topic being debated by analyzing data available from the Web. Measures used by the Issue Barometer include temperature of the issue (cold to hot), activity level of the debate (mild to intense), and territorialization (one country to many countries). The Issues Barometer is applied to an illustrative case of the public debate surrounding food safety in the Netherlands in 2001. Chapter 4 introduces "The Web Issue Index," which provides an indication of leading societal issues discussed on the Web. The empirical research on the Web Issues Index was conducted on the Genoa G8 Summit in 1999 and the anti-globalization movement. Rogers focus here was to examine the changing nature of prominent issues over time, i.e., how issues gained and lost attention and traction over time.
    In Chapter 5, the "Election Issue Tracker" is introduced. The Election Issue Tracker calculates currency that is defined as "frequency of mentions of the issue terms per newspaper and across newspapers" in the three major national newspapers. The Election Issue Tracker is used to study which issues resonate with the press and which do not. As one would expect, Rogers found that not all issues that are considered important or central to a political party resonate with the press. This book contains a wealth of information that can be accessed by both researcher and practitioner. Even more interesting is the fact that researchers from a wide assortment of disciplines, from political science to information science and even communication studies, will appreciate the research and insights put forth by Rogers. Concepts presented in each chapter are thoroughly described using a wide variety of cases. Albeit all the cases are of a European flavor, mainly Dutch, they are interesting and thought-provoking. I found the descriptions of Rogers various information instruments to be very interesting. Researchers can gain from an examination of these instruments as it points to an interesting method for studying activities and behaviors on the Internet. In addition, each chapter has adequate illustrations and the bibliography is comprehensive. This book will make for an ideal supplementary text for graduate courses in information science, communication and media studies, and even political science. Like all books, however, this book had its share of shortcomings. While I was able to appreciate the content of the book, and certainly commend Rogers for studying an issue of immense significance, I found the book to be very difficult to read and parse through. The book is laden with jargon, political statements, and even has several instances of deficient writing. The book also lacked a sense of structure, and this affected the presentation of Rogers' material. I would have also hoped to see some recommendations by Rogers in terms of how should researchers further the ideas he has put forth. Areas of future research, methods for studying future problems, and even insights on what the future might hold for information politics were not given enough attention in the book; in my opinion, this was a major shortcoming. Overall, I commend Rogers for putting forth a very informative book on the issues of information politics on the Web. Information politics, especially when delivered on the communication technologies such as the Web, is going to play a vital role in our societies for a long time to come. Debates will range from the politics of how information is searched for and displayed on the Web to how the Web is used to manipulate or politicize information to meet the agendas of various entities. Richard Rogers' book will be of the seminal and foundational readings on the topic for any curious minds that want to explore these issues."
  3. Widhalm, R.; Mück, T.: Topic maps : Semantische Suche im Internet (2002) 0.01
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    Abstract
    Das Werk behandelt die aktuellen Entwicklungen zur inhaltlichen Erschließung von Informationsquellen im Internet. Topic Maps, semantische Modelle vernetzter Informationsressourcen unter Verwendung von XML bzw. HyTime, bieten alle notwendigen Modellierungskonstrukte, um Dokumente im Internet zu klassifizieren und ein assoziatives, semantisches Netzwerk über diese zu legen. Neben Einführungen in XML, XLink, XPointer sowie HyTime wird anhand von Einsatzszenarien gezeigt, wie diese neuartige Technologie für Content Management und Information Retrieval im Internet funktioniert. Der Entwurf einer Abfragesprache wird ebenso skizziert wie der Prototyp einer intelligenten Suchmaschine. Das Buch zeigt, wie Topic Maps den Weg zu semantisch gesteuerten Suchprozessen im Internet weisen.
    RSWK
    Content Management / Semantisches Netz / HyTime
    Content Management / Semantisches Netz / XML
    Subject
    Content Management / Semantisches Netz / HyTime
    Content Management / Semantisches Netz / XML
  4. Social Semantic Web : Web 2.0, was nun? (2009) 0.00
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    Abstract
    Thematisch haben die beiden Herausgeber ihre Beitragssammlung in vier Bereiche aufgeteilt: zuerst der Einstieg ins Thema Web 2.0 mit sechs Beiträgen - die Konvergenz von Semantic Web und Web 2.0, Auswirkungen auf die Gesellschaft, Technologien und jeweils die entsprechenden Perspektiven; gute, faktenbasierte Überblicke, die das Buch auf eine solide Grundlage stellen und reichhaltiges Wissen für ansonsten meist oberflächlich geführte Diskussionen zum Thema liefern. Der zweite Themenbereich ist dann den Technologien und Methodem gewidmet: Wie sieht die Technik hinter der "Semantik" im Web aus? Wissensmodellierung, Beispiele wie die Expertensuche, Content Management Systeme oder semantische Wikis. In Teil drei werfen die Autoren dann einen Blick auf bestehende Anwendungen im aktuellen Social Semantic Web und geben einen Ausblick auf deren zukünftige Entwicklungen. Im abschließenden Teil vier schließlich geben die Autoren der drei Beiträge einen Überblick zum "Social Semantic Web" aus sozialwissenschaftlicher Perspektive. Zusammenfassungen am Anfang jedes Beitrags, gute Strukturen zusätzliche Quellen und auch die gut lesbare Länge der Beiträge - angenehme verständlich und konsumierbar. Blumauer und Pellegrini haben auch mit Social Semantic Web: Web 2.0 - Was nun? ganze Arbeit geleistet und ein breites Spektrum an Perspektiven, Meinungen und Quellen zusammengetragen - das Ergebnis ist stellenweise durchaus heterogen und nicht jeder Beitrag muss gefallen, doch das Gesamtergebnis stellt die von den Herausgebern thematisierte heterogene Welt des Social Semantic Web realistisch dar. Wer in Zukunft nicht nur "gefährliches Halbwissen" um das Web 2.0 und das Semantic Web von sich geben will, sollte Social Semantic Web: Web 2.0 - Was nun? gelesen haben!
    Content
    Semantische Content Management Systeme - Erich Gams und Daniel Mitterdorfer Tag-Recommender gestützte Annotation von Web-Dokumenten - Andreas Blumauer und Martin Hochmeister Semantische Wikis - Sebastian Schaffert, François Bry, Joachim Baumeister und Malte Kiesel Semantische Mashups auf Basis Vernetzter Daten - Sören Auer, Jens Lehmann und Christian Bizer Web-gestütztes Social Networking am Beispiel der "Plattform Wissensmanagement" - Stefanie N. Lindstaedt und Claudia Thurner Explorative Netzwerkanalyse im Living Web - Gernot Tscherteu und Christian Langreiter Semantic Desktop - Leo Sauermann, Malte Kiesel, Kinga Schumacher und Ansgar Bernardi Social Bookmarking am Beispiel BibSonomy - Andreas Hotho, Robert Jäschke, Dominik Benz, Miranda Grahl, Beate Krause, Christoph Schmitz und Gerd Stumme Semantic Wikipedia - Markus Krötzsch und Denny Vrandecic Die Zeitung der Zukunft - Christoph Wieser und Sebastian Schaffert Das Semantic Web als Werkzeug in der biomedizinischen Forschung - Holger Stenzhorn und Matthias Samwald
    Footnote
    Vgl.: http://www.springer.com/computer/database+management+%26+information+retrieval/book/978-3-540-72215-1.
  5. Rosenfeld, L.; Morville, P.: Information architecture for the World Wide Web : designing large-scale Web sites (1998) 0.00
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    Abstract
    Some web sites "work" and some don't. Good web site consultants know that you can't just jump in and start writing HTML, the same way you can't build a house by just pouring a foundation and putting up some walls. You need to know who will be using the site, and what they'll be using it for. You need some idea of what you'd like to draw their attention to during their visit. Overall, you need a strong, cohesive vision for the site that makes it both distinctive and usable. Information Architecture for the World Wide Web is about applying the principles of architecture and library science to web site design. Each web site is like a public building, available for tourists and regulars alike to breeze through at their leisure. The job of the architect is to set up the framework for the site to make it comfortable and inviting for people to visit, relax in, and perhaps even return to someday. Most books on web development concentrate either on the aesthetics or the mechanics of the site. This book is about the framework that holds the two together. With this book, you learn how to design web sites and intranets that support growth, management, and ease of use. Special attention is given to: * The process behind architecting a large, complex site * Web site hierarchy design and organization Information Architecture for the World Wide Web is for webmasters, designers, and anyone else involved in building a web site. It's for novice web designers who, from the start, want to avoid the traps that result in poorly designed sites. It's for experienced web designers who have already created sites but realize that something "is missing" from their sites and want to improve them. It's for programmers and administrators who are comfortable with HTML, CGI, and Java but want to understand how to organize their web pages into a cohesive site. The authors are two of the principals of Argus Associates, a web consulting firm. At Argus, they have created information architectures for web sites and intranets of some of the largest companies in the United States, including Chrysler Corporation, Barron's, and Dow Chemical.
  6. Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.00
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    Abstract
    Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.
  7. Rosenfeld, L.; Morville, P.: Information architecture for the World Wide Web : designing large-scale Web sites (2007) 0.00
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    Date
    22. 3.2008 16:18:27
  8. Spink, A.; Jansen, B.J.: Web searching : public searching of the Web (2004) 0.00
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    Series
    Information science and knowledge management; 6

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