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Footnote

Chapter 2 (Technology and People) focuses an several theories of technological acceptance and diffusion. Unfortunately, Bruce's presentation is somewhat confusing as he moves from one theory to next, never quite connecting them into a logical sequence or coherent whole. Two theories are of particular interest to Bruce: the Theory of Diffusion of Innovations and the Theory of Planned Behavior. The Theory of Diffusion of Innovations is an "information-centric view of technology acceptance" in which technology adopters are placed in the information flows of society from which they learn about innovations and "drive innovation adoption decisions" (p. 20). The Theory of Planned Behavior maintains that the "performance of a behavior is a joint function of intentions and perceived behavioral control" (i.e., how muck control a person thinks they have) (pp. 22-23). Bruce combines these two theories to form the basis for the Technology Acceptance Model. This model posits that "an individual's acceptance of information technology is based an beliefs, attitudes, intentions, and behaviors" (p. 24). In all these theories and models echoes a recurring theme: "individual perceptions of the innovation or technology are critical" in terms of both its characteristics and its use (pp. 24-25). From these, in turn, Bruce derives a predictive theory of the role personal perceptions play in technology adoption: Personal Innovativeness of Information Technology Adoption (PIITA). Personal inventiveness is defined as "the willingness of an individual to try out any new information technology" (p. 26). In general, the PIITA theory predicts that information technology will be adopted by individuals that have a greater exposure to mass media, rely less an the evaluation of information technology by others, exhibit a greater ability to cope with uncertainty and take risks, and requires a less positive perception of an information technology prior to its adoption. Chapter 3 (A Focus an Usings) introduces the User-Centered Paradigm (UCP). The UCP is characteristic of the shift of emphasis from technology to users as the driving force behind technology and research agendas for Internet development [for a dissenting view, see Andrew Dillion's (2003) challenge to the utility of user-centerness for design guidance]. It entails the "broad acceptance of the user-oriented perspective across a range of disciplines and professional fields," such as business, education, cognitive engineering, and information science (p. 34).
The UCP's effect an business practices is focused mainly in the management and marketing areas. Marketing experienced a shift from "product-oriented operations" with its focus an "selling the products' features" and customer contact only at the point of sale toward more service-Centered business practice ("customer Jemand orientation") and the development of one-to-one customer relationships (pp. 35-36). For management, the adoption of the UCP caused a shift from "mechanistic, bureaucratic, top-down organizational structures" to "flatter, inclusive, and participative" ones (p. 37). In education, practice shifted from the teachercentered model where the "teacher is responsible for and makes all the decisions related to the learning environment" to a learnercentered model where the student is "responsible for his or her own learning" and the teacher focuses an "matching learning events to the individual skills, aptitudes, and interests of the individual learner" (pp. 38-39). Cognitive engineering saw the rise of "user-Centered design" and human factors that were concerned with applying "scientific knowledge of humans to the design of man-machine interface systems" (p. 44). The UCP had a great effect an Information Science in the "design of information systems" (p. 47). Previous to UCP's explicit proposed by Brenda Dervin and M. Nilan in 1986, systems design was dominated by the "physical of system oriented paradigm" (p. 48). The physical paradigm held a positivistic and materialistic view of technology and (passive) human interaction as exemplified by the 1953 Cranfield tests of information retrieval mechanisms. Instead, the UCP focuses an "users rather than systems" by making the perceptions of individual information users the "centerpiece consideration for information service and system design" (pp. 47-48). Bruce briefly touches an the various schools of thought within user-oriented paradigm, such as the cognitive/self studies approach with its emphasis is an an individual's knowledge structures or model of the world [e.g., Belkin (1990)], the cognitve/context studies approach that focuses an "context in explaining variations in information behavior" [e.g., Savolainen (1995) and Dervin's (1999) sensemaking], and the social constructionism/discourse analytic theory with its focus an that language, not mental/knowledge constructs, as the primary shaper of the world as a system of intersubjective meanings [e.g., Talja 1996], (pp. 53-54). Drawing from the rich tradition of user oriented research, Bruce attempts to gain a metatheoretical understanding of the Internet as a phenomena by combining Dervin's (1996) "micromoments of human usings" with the French philosopher Bruno Latour's (1999) "conception of Circulating reference" to form what 1 term the Metatheory of Circulating Usings (pp. ix, 56, 60). According to Bruce, Latour's concept is designed to bridge "the gap between mind and object" by engaging in a "succession of finely grained transformations that construct and transfer truth about the object" through a chain of "microtranslations" from "matter to form," thereby connecting mind and object (p. 56). The connection works as long as the chain remains unbroken. The nature of this chain of "information producing translations" are such that as one moves away from the object, one experiences a "reduction" of the object's "locality, particularity, materiality, multiplicity and continuity," while simultaneously gaining the "amplification" of its "compatibility, standardization, text, calculation, circulation, and relative universality" (p. 57).
Bruce begins Chapter 5 (The Users' View of the Internet) by pointing out that the Internet not only exists as a physical entity of hardware, software, and networked connectivity, but also as a mental representation or knowledge structure constructed by users based an their usings. These knowledge structures or constructs "allow people to interpret and make sense of things" by functioning as a link between the new unknown thing with known thing(s) (p. 158). The knowledge structures or using constructs are continually evolving as people use the Internet over time, and represent the user's view of the Internet. To capture the users' view of the Internet from the research literature, Bruce uses his Metatheory of Circulating Usings. He recapitulates the theory, casting it more closely to the study of Internet use than previously. Here the reduction component provides a more detailed "understanding of the individual users involved in the micromoment of Internet using" while simultaneously the amplification component increases our understanding of the "generalized construct of the Internet" (p. 158). From this point an Bruce presents a relatively detail users' view of the Internet. He starts with examining Internet usings, which is composed of three parts: using space, using literacies, and Internet space. According to Bruce, using space is a using horizon likened to a "sphere of influence," comfortable and intimate, in which an individual interacts with the Internet successfully (p. 164). It is a "composite of individual (professional nonwork) constructs of Internet utility" (p. 165). Using literacies are the groups of skills or tools that an individual must acquire for successful interaction with the Internet. These literacies serve to link the using space with the Internet space. They are usually self-taught and form individual standards of successful or satisfactory usings that can be (and often are) at odds with the standards of the information profession. Internet space is, according to Bruce, a user construct that perceives the Internet as a physical, tangible place separate from using space. Bruce concludes that the user's view of the Internet explains six "principles" (p. 173). "Internet using is proof of concept" and occurs in contexts; using space is created through using frequency, individuals use literacies to explore and utilize Internet space, Internet space "does not require proof of concept, and is often influence by the perceptions and usings of others," and "the user's view of the Internet is upbeat and optimistic" (pp. 173-175). He ends with a section describing who are the Internet stakeholders. Bruce defines them as Internet hardware/software developers, Professional users practicing their profession in both familiar and transformational ways, and individuals using the Internet "for the tasks and pleasures of everyday life" (p. 176).

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Classification

303.48/33 22 (LoC)

DDC

303.48/33 22 (LoC)

Footnote

Rez. in: JASIST 58(2007) no.1, S.150-151 (L. Westbrook): "The purpose of this volume is to bring together various analyses by international scholars of the social and cultural impact of information technology on individuals and societies (preface, n.p.). It grew from the First International Conference on Human Perspectives in the Internet Society held in Cadiz, Spain, in 2004. The editors and contributors have addressed an impressive array of significant issues with rigorous research and insightful analysis although the resulting volume does suffer from the usual unevenness in depth and content that affects books based on conference proceedings. Although the $256 price is prohibitive for many individual scholars, the effort to obtain a library edition for perusal regarding particular areas of interest is likely to prove worthwhile. Unlike many international conferences that are able to attract scholars from only a handful of nations, this genuinely diverse conference included research conducted in Australia, Beijing, Canada, Croatia, the Czech Republic, England, Fiji, Germany, Greece, Iran, Ireland, Israel, Italy, Japan, Jordan, Malaysia, Norway, Russia, Scotland, South Africa, Sweden, Taiwan, and the United States. The expense of a conference format and governmental travel restrictions may have precluded greater inclusion of the work being done to develop information technology for use in nonindustrialized nations in support of economic, social justice, and political movements. Although the cultural variants among these nations preclude direct cross-cultural comparisons, many papers carefully provide sufficient background information to make basic conceptual transfers possible. A great strength of the work is the unusual combination of academic disciplines that contributes substantially to the depth of many individual papers, particularly when they are read within the larger context of the entire volume. Although complete professional affiliations are not universally available, the authors who did name their affiliation come from widely divergent disciplines including accounting, business administration, architecture, business computing, communication, computing, economics, educational technology, environmental management, experimental psychology, gender research in computer science, geography, human work sciences, humanistic informatics, industrial engineering, information management, informatics in transport and telecommunications, information science, information technology, management, mathematics, organizational behavior, pedagogy, psychology, telemedicine, and women's education. This is all to the good, but the lack of representation from departments of women's studies, gender studies, and library studies certainly limits the breadth and depth of the perspectives provided.

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Date

11. 2.1996 10:29:52

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Date

23. 8.1996 12:51:22

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Date

27.11.2005 18:04:22

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Footnote

Rez. in: JASIST 58(2007) no.4, S.608-609 (K.D. Desouza): "Richard Rogers explores the distinctiveness of the World Wide Web as a politically contested space where information searchers may encounter multiple explanations of reality. Sources of information on the Web are in constant competition with each other for attention. The attention a source receives will determine its prominence, the ability to be a provider of leading information, and its inclusion in authoritative spaces. Rogers explores the politics behind evaluating sources that are collected and housed on authoritative spaces. Information politics on the Web can be looked at in terms of frontend or back-end politics. Front-end politics is concerned with whether sources on the Web pay attention to principles of inclusivity, fairness, and scope of representation in how information is presented, while back-end politics examines the logic behind how search engines or portals select and index information. Concerning front-end politics, Rogers questions the various versions of reality one can derive from examining information on the Web, especially when issues of information inclusivity and scope of representation are toiled with. In addition, Rogers is concerned with how back-end politics are being controlled by dominant forces of the market (i.e., the more an organization is willing to pay, the greater will be the site's visibility and prominence in authoritative spaces), regardless of whether the information presented on the site justifies such a placement. In the book, Rogers illustrates the issues involved in back-end and front-end politics (though heavily slanted on front-end politics) using vivid cases, all of which are derived from his own research. The main thrust is the exploration of how various "information instruments," defined as "a digital and analytical means of recording (capturing) and subsequently reading indications of states of defined information streams (p. 19)," help capture the politics of the Web. Rogers employs four specific instruments (Lay Decision Support System, Issue Barometer, Web Issue Index of Civil Society, and Election Issue Tracker), which are covered in detail in core chapters of the book (Chapter 2-Chapter 5). The book is comprised of six chapters, with Chapter 1 being the traditional introduction and Chapter 6 being a summary of the major concepts discussed.

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Date

29. 3.1996 18:28:09
26. 7.2002 14:23:29

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Footnote

Rez. in: Online 22(1998) no.1, S.93-94 (J. Alita)

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Footnote

Rez. in: Online 22(1998) no.2, S.92 (C.A. Murchie)

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Footnote

Rez. in: Online and CD-ROM review 22(1998) no.5, S.350-351 (P. Bradley)

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Date

11. 2.1996 10:13:29

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Date

17. 7.2002 19:15:29

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Date

22.10.2006 12:27:29

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Date

21. 4.2001 12:58:29

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Date

29. 9.2001 18:57:55

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Date

29. 9.2001 19:00:02

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Date

22.10.2005 19:29:16

Footnote

Rez. in: JASIST 56(2005) no.11, S.1238-1239 (D.A. Stirling): "Virtual reference services are becoming an important tool as librarians strive to stay current with patron's information demands. In 2001, the Washington State Library initiated the Statewide Virtual Reference Project (SVRP) to support electronic reference services throughout the state. An element of that project, termed "Anytime, Anywhere Answers," was designed to train librarians in the effective use of virtual reference services. The results of that project, including precautions and pitfalls, as well as the curriculum used in the project, are recounted in this book. The book begins with a short review of the Washington State experience with virtual reference training (VRT) and the means by which the guide can be used. The very first page begins with an example of a virtual reference session gone wrong and the authors set the tone for the remainder of the book, which decries the "Shazam! You're a virtual librarian" phenomenon. The second chapter provides a thorough overview of the Washington State SVRP, including planning elements, budgeting, convening of focus groups, and training development. Perhaps the most important information in this chapter is the identification of eight key skills, aptitudes, and knowledge critical in online environments: chat skills, online reference interview, internet searching, database searching, collaborative browsing, customizing scripts, methods for evaluating success, and coping with technical glitches. Building an the aforementioned eight key skills, Chapter Three of the book examines the "core competencies" needed for virtual reference. These 14 competencies are wide ranging and clearly demanding of the librarian training in VRT. In addition, the authors expound upon the eight key skills, aptitudes, and knowledge identified in Chapter Two. Constructivist learning, which has garnered controversy in recent years, was identified as the learning platform for Washington State's SVRP and is the subject of the book's fourth chapter. The authors explain why this learning Format was chosen-primarily because VRT developers felt that participants would learn better by reaching their own conclusions. In this case, constructivist learning involved virtual field trips, secret patron activities, and weekly chat meetings. The challenge of developing the SVRP is described in Chapter Five, with a focus an descriptions of in-person training, online training, and individual and collaborative learning. While earlier chapters discuss theory, practical issues involved in developing and maintaining a VRT program are the subject of Chapters Six through Nine. Important issues, such as curriculum development, training activities, online behavior, and post-program assessment, are examined in detail. Many of the issues examined in these chapters are those that information professionals are faced with an a regular basis. In discussing curriculum development, the authors describe the important questions that need to be asked, as well as important issues such as identifying and qualifying trainers and staff, course timing, determining curriculum efficacy, methods of training delivery, and methods of evaluation.

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Isbn

3-925453-22-9

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Series

Heyne Business; 22/1019

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Date

13. 7.1998 19:21:22