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Abstract

With the emergence of Web 2.0, sharing personal content, communicating ideas, and interacting with other online users in Web 2.0 communities have become daily routines for online users. User-generated data from Web 2.0 sites provide rich personal information (e.g., personal preferences and interests) and can be utilized to obtain insight about cyber communities and their social networks. Many studies have focused on leveraging user-generated information to analyze blogs and forums, but few studies have applied this approach to video-sharing Web sites. In this study, we propose a text-based framework for video content classification of online-video sharing Web sites. Different types of user-generated data (e.g., titles, descriptions, and comments) were used as proxies for online videos, and three types of text features (lexical, syntactic, and content-specific features) were extracted. Three feature-based classification techniques (C4.5, Naïve Bayes, and Support Vector Machine) were used to classify videos. To evaluate the proposed framework, user-generated data from candidate videos, which were identified by searching user-given keywords on YouTube, were first collected. Then, a subset of the collected data was randomly selected and manually tagged by users as our experiment data. The experimental results showed that the proposed approach was able to classify online videos based on users' interests with accuracy rates up to 87.2%, and all three types of text features contributed to discriminating videos. Support Vector Machine outperformed C4.5 and Naïve Bayes techniques in our experiments. In addition, our case study further demonstrated that accurate video-classification results are very useful for identifying implicit cyber communities on video-sharing Web sites.

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Abstract

In this article, we explore the dynamics of prosocial and self-interested behavior among musicians on MySpace Music. MySpace Music is an important platform for social interactions and at the same time provides musicians with the opportunity for significant profit. We argue that these forces can be in tension with each other, encouraging musicians to make strategic choices about using MySpace to promote their own or others' rewards. We look for evidence of self-interested and prosocial friending strategies in the social network created by Top Friends links. We find strong evidence that individual preferences for prosocial and self-interested behavior influence friending strategies. Furthermore, our data illustrate a robust relationship between increased prominence and increased attention to others' rewards. These results shed light on how musicians manage their interactions in complex online environments and extend research on social values by demonstrating consistent preferences for prosocial or self-interested behavior in a multifaceted online setting.

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Abstract

In recent years we have witnessed a significant growth of social-computing communities - online services in which users share information in various forms. As content contributions from participants are critical to the viability of these communities, it is important to understand what drives users to participate and share information with others in such settings. We extend previous literature on user contribution by studying the factors that are associated with various forms of participation in a large online photo-sharing community. Using survey and system data, we examine four different forms of participation and consider the differences between these forms. We build on theories of motivation to examine the relationship between users' participation and their motivations with respect to their tenure in the community. Amongst our findings, we identify individual motivations (both extrinsic and intrinsic) that underpin user participation, and their effects on different forms of information sharing; we show that tenure in the community does affect participation, but that this effect depends on the type of participation activity. Finally, we demonstrate that tenure in the community has a weak moderating effect on a number of motivations with regard to their effect on participation. Directions for future research, as well as implications for theory and practice, are discussed.