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Series

Theory and applications of natural language processing

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Abstract

Web mining aims to discover useful information and knowledge from the Web hyperlink structure, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semistructured and unstructured nature of the Web data and its heterogeneity. It has also developed many of its own algorithms and techniques. Liu has written a comprehensive text on Web data mining. Key topics of structure mining, content mining, and usage mining are covered both in breadth and in depth. His book brings together all the essential concepts and algorithms from related areas such as data mining, machine learning, and text processing to form an authoritative and coherent text. The book offers a rich blend of theory and practice, addressing seminal research ideas, as well as examining the technology from a practical point of view. It is suitable for students, researchers and practitioners interested in Web mining both as a learning text and a reference book. Lecturers can readily use it for classes on data mining, Web mining, and Web search. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.

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Abstract

A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabric. We live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whether we get a loan, how much we pay for insurance - are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: everyone is judged according to the same rules, and bias is eliminated. And yet, as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and incontestable, even when they're wrong. Most troubling, they reinforce discrimination. Tracing the arc of a person's life, O'Neil exposes the black box models that shape our future, both as individuals and as a society. These "weapons of math destruction" score teachers and students, sort CVs, grant or deny loans, evaluate workers, target voters, and monitor our health. O'Neil calls on modellers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it's up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.