Choi, W.; Stvilia, B.: Web credibility assessment : conceptualization, operationalization, variability, and models (2015)
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- Abstract
- This article reviews theoretical and empirical studies on information credibility, with particular questions as to how scholars have conceptualized credibility, which is known as a multifaceted concept with underlying dimensions; how credibility has been operationalized and measured in empirical studies, especially in the web context; what are the important user characteristics that contribute to the variability of web credibility assessment; and how the process of web credibility assessment has been theorized. An agenda for future research on information credibility is also discussed.
