Search (14 results, page 1 of 1)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

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RSWK

Functional Requirements for Bibliographic Records (BVB)

Subject

Functional Requirements for Bibliographic Records (BVB)

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Abstract

This article reports the author's recent research in developing a holistic model for various levels of digital library (DL) evaluation in which perceived important criteria from heterogeneous stakeholder groups are organized and presented. To develop such a model, the author applied a three-stage research approach: exploration, confirmation, and verification. During the exploration stage, a literature review was conducted followed by an interview, along with a card sorting technique, to collect important criteria perceived by DL experts. Then the criteria identified were used for developing an online survey during the confirmation stage. Survey respondents (431 in total) from 22 countries rated the importance of the criteria. A holistic DL evaluation model was constructed using statistical techniques. Eventually, the verification stage was devised to test the reliability of the model in the context of searching and evaluating an operational DL. The proposed model fills two lacunae in the DL domain: (a) the lack of a comprehensive and flexible framework to guide and benchmark evaluations, and (b) the uncertainty about what divergence exists among heterogeneous DL stakeholders, including general users.

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Abstract

The rapid growth of the non-English-speaking Internet population has created a need for better searching and browsing capabilities in languages other than English. However, existing search engines may not serve the needs of many non-English-speaking Internet users. In this paper, we propose a generic and integrated approach to searching and browsing the Internet in a multilingual world. Based an this approach, we have developed the Chinese Business Intelligence Portal (CBizPort), a meta-search engine that searches for business information of mainland China, Taiwan, and Hong Kong. Additional functions provided by CBizPort include encoding conversion (between Simplified Chinese and Traditional Chinese), summarization, and categorization. Experimental results of our user evaluation study show that the searching and browsing performance of CBizPort was comparable to that of regional Chinese search engines, and CBizPort could significantly augment these search engines. Subjects' verbal comments indicate that CBizPort performed best in terms of analysis functions, cross-regional searching, and user-friendliness, whereas regional search engines were more efficient and more popular. Subjects especially liked CBizPort's summarizer and categorizer, which helped in understanding search results. These encouraging results suggest a promising future of our approach to Internet searching and browsing in a multilingual world.

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Abstract

This article explores the effects of undergraduate students' mental models of the Web on their online searching behavior. Forty-four undergraduate students, mainly freshmen and sophomores, participated in the study. Subjects' mental models of the Web were treated as equally good styles and operationalized as drawings of their perceptions about the Web. Four types of mental models of the Web were identified based on the drawings and the associated descriptions: technical view, functional view, process view, and connection view. In the study, subjects were required to finish two search tasks. Searching behavior was measured from four aspects: navigation and performance, subjects' feelings about tasks and their own performances, query construction, and search patterns. The four mental model groups showed different navigation and querying behaviors, but the differences were not significant. Subjects' satisfaction with their own performances was found to be significantly correlated with the time to complete the task. The results also showed that the familiarity of the task to subjects had a major effect on their ways to start interaction, query construction, and search patterns.

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Abstract

In this article, the authors report a series of evaluations of two metadata schemes developed for Moving Image Collections (MIC), an integrated online catalog of moving images. Through two online surveys and one experiment spanning various stages of metadata implementation, the MIC evaluation team explored a user-centered approach in which the four generic user tasks suggested by IFLA FRBR (International Association of Library Associations Functional Requirement for Bibliographic Records) were embedded in data collection and analyses. Diverse groups of users rated usefulness of individual metadata fields for finding, identifying, selecting, and obtaining moving images. The results demonstrate a consistency across these evaluations with respect to (a) identification of a set of useful metadata fields highly rated by target users for each of the FRBR generic tasks, and (b) indication of a significant interaction between MIC metadata fields and the FRBR generic tasks. The findings provide timely feedback for the MIC implementation specifically, and valuable suggestions to other similar metadata application settings in general. They also suggest the feasibility of using the four IFLA FRBR generic tasks as a framework for user-centered functional metadata evaluations.

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Abstract

The academic impact advantage of Open Access (OA) is a prominent topic of debate in the library and publishing communities. Web citations have been proposed as comparable to, even replacements for, bibliographic citations in assessing the academic impact of journals. In our study, we compare Web citations to articles in an OA journal, the Journal of Computer-Mediated Communication (JCMC), and a traditional access journal, New Media & Society (NMS), in the communication discipline. Web citation counts for JCMC are significantly higher than those for NMS. Furthermore, JCMC receives significantly higher Web citations from the formal scholarly publications posted on the Web than NMS does. The types of Web citations for journal articles were also examined. In the Web context, the impact of a journal can be assessed using more than one type of source: citations from scholarly articles, teaching materials and non-authoritative documents. The OA journal has higher percentages of citations from the third type, which suggests that, in addition to the research community, the impact advantage of open access is also detectable among ordinary users participating in Web-based academic communication. Moreover, our study also proves that the OA journal has impact advantage in developing countries. Compared with NMS, JCMC has more Web citations from developing countries.

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Abstract

Designing effective consumer health information systems requires deep understanding of the context in which the systems are being used. However, due to the elusive nature of the concept of context, few studies have made it a focus of examination. To fill this gap, we studied the context of consumer health information searching by analyzing questions posted on a social question and answer site: Yahoo! Answers. Based on the analysis, a model of context was developed. The model consists of 5 layers: demographic, cognitive, affective, situational, and social and environmental. The demographic layer contains demographic factors of the person of concern; the cognitive layer contains factors related to the current search task (specifically, topics of interest and information goals) and users' cognitive ability to articulate their needs. The affective layer contains different affective motivations and intentions behind the search. The situational layer contains users' perceptions of the current health condition and where the person is in the illness trajectory. The social and environmental layer contains users' social roles, social norms, and various information channels. Several novel system functions, including faceted search and layered presentation of results, are proposed based on the model to help contextualize and improve users' interactions with health information systems.

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Date

30. 1.1999 17:22:22

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Date

22. 6.2023 18:18:34

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Date

22. 6.2023 18:07:12