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Abstract

The primary purpose of the study was to identify motivations for hyperlinking in scholarly electronic articles. Fifteen Indiana University faculty and graduate students who had published at least one scholarly electronic article containing at least one external hyperlink were surveyed. Through a series of qualitative interviews, 19 different hyperlinking motivations, classified into the three motivational groups -scholarly, social, and technological-along the dimensional ranges of their properties, were identified. The vast majority of the hyperlinks were attributed to more than one motivation by the authors. The empirical findings of the study demonstrated that scholars use hyperlinks for a variety of purposes, and that their hyperlinking behavior frequently results from a complex interplay of motivations