Search (7 results, page 1 of 1)

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Abstract

Purpose - The purpose of this article is to report on a large-scale survey that was carried out to assess academic users' awareness, perceptions and existing levels of use of e-books. The survey also seeks to find out about the purposes to which electronic books were put, and to obtain an understanding of the most effective library marketing and communication channels. Design/methodology/approach - An e-mail invitation to participate in the survey was distributed to all UCL staff and students (approximately 27,000) in November 2006, and 1,818 completions were received, an effective response rate of at least 6.7 per cent. Statistical analyses were carried out on the data using Software Package for Social Sciences (SPSS). Findings - The survey findings point to various ways in which user uptake and acceptance of e-books may be encouraged. Book discovery behaviour, a key issue for publishers and librarians in both print and electronic environments, emerges as a critical focus for service delivery and enhancement. Originality/value - The survey is part of an action research project, CIBER's SuperBook, that will further investigate the issues raised in this initial benchmarking survey using deep log analysis and qualitative methods. The paper partly fills the gap in the literature on e-books which has mainly focused on usage and not the users.

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Abstract

Purpose - This paper offers a practical insight into the application of Lotka's law of author productivity to the question of how likely it is that an author will return to a particular publisher (rather than make another contribution to a subject literature, which is its usual application). The question of author loyalty, especially repeat visits, is one which is of great interest to publishers. Design/methodology/approach - This paper shows, possibly for the first time, that the author productivity distribution predicted by Lotka's law for subject literatures also holds for publisher aggregates, in this case, all Emerald authors. Findings - The ideas presented here are speculative and programmatic: they raise questions and provide a robust intellectual framework for further research into the determinants of author loyalty, as seen from the publisher side. Practical implications - The implications for commissioning editors and marketing departments in journal publishing houses are that repeat visiting authors are indeed scarce commodities, not necessarily because of barriers put in their way by publishers, but because research production is very asymmetrically skewed in favour of a small productive élite. Originality/value - By analysing survey data it should be possible, within very broad parameters, to identify clusters of say high, medium and low research activity authors. This would provide insight into potential "hot spots" of future publishing intent and, in the case of dense and overworked research areas, early warning as to when to start looking elsewhere for future articles.

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Abstract

Purpose - This article aims to focus on usage data in respect to full-text downloads of journal articles, which is considered an important usage (satisfaction) metric by librarians and publishers. The purpose is to evaluate the evidence regarding full-text viewing by pooling together data on the full-text viewing of tens of thousands of users studied as part of a number of investigations of e-journal databases conducted during the Virtual Scholar research programme. Design/methodology/approach - The paper reviews the web logs of a number of electronic journal libraries including OhioLINK and ScienceDirect using Deep Log Analysis, which is a more sophisticated form of transactional log analysis. The frequency, characteristics and diversity of full-text viewing are examined. The article also features an investigation into the time spent online viewing full-text articles in order to get a clearer understanding of the significance of full-text viewing, especially in regard to reading. Findings - The main findings are that there is a great deal of variety amongst scholars in their full-text viewing habits and that a large proportion of views are very cursory in nature, although there is survey evidence to suggest that reading goes on offline. Originality/value - This is the first time that full-text viewing evidence is studied on such a large scale.

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Abstract

This paper provides a high-level overview of some of the main research themes and preoccupations that are reported in this special ciber issue of Aslib Proceedings: New Information Perspectives. The research activities of ciber are drawn together in the quest for a better understanding of the policy implications of large-scale knowledge production systems against the backdrop of profound technical change, uncertainty over business models, and new forms of consumer behaviour. The paper presents a series of conceptual frameworks that aim to contextualise ciber's work in bibliometrics, cybermetrics, research evaluation, scholarly communication, user studies, publishing strategies and policy analysis. The transparency that metrics can bring to the evaluation debate and the pivotal role of human information behaviour in determining those metrics, are discussed.

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Date

21. 1.2007 12:03:22

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Source

Journal of information science. 22(1996) no.1, S.13-25

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Date

23. 2.2009 17:22:41