Rowley, J.; Butcher, D.: Is electronic publishing viable? : an analysis of the factors of electronic publishing affecting viability in bibliographic and reference publishing (1995)
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- Abstract
- Explores the relationship between costs and pricing strategies in the publishing of print andelectronic documents, with a view to identifying the cost factors that may influence the viability of electronic documents, in the context of reference and bibliographic databases. Presents an overview of the different approaches that publishers can take to the management of the relationship between pricing, costs and value. Discusses 3 categories of costs associated with the production of electronic and print products: database costs; distribution media costs: and overhead costs. In assessing the viability of electronic publishing it is important to recognize that it is not sufficient to seek to identify whether print or electronic documents are the cheaper to produce, but to consider all costs and to view the elctronic product in its context as part of a publishing portfolio
