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Abstract

Purpose - This paper offers a practical insight into the application of Lotka's law of author productivity to the question of how likely it is that an author will return to a particular publisher (rather than make another contribution to a subject literature, which is its usual application). The question of author loyalty, especially repeat visits, is one which is of great interest to publishers. Design/methodology/approach - This paper shows, possibly for the first time, that the author productivity distribution predicted by Lotka's law for subject literatures also holds for publisher aggregates, in this case, all Emerald authors. Findings - The ideas presented here are speculative and programmatic: they raise questions and provide a robust intellectual framework for further research into the determinants of author loyalty, as seen from the publisher side. Practical implications - The implications for commissioning editors and marketing departments in journal publishing houses are that repeat visiting authors are indeed scarce commodities, not necessarily because of barriers put in their way by publishers, but because research production is very asymmetrically skewed in favour of a small productive élite. Originality/value - By analysing survey data it should be possible, within very broad parameters, to identify clusters of say high, medium and low research activity authors. This would provide insight into potential "hot spots" of future publishing intent and, in the case of dense and overworked research areas, early warning as to when to start looking elsewhere for future articles.

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Abstract

This paper provides a high-level overview of some of the main research themes and preoccupations that are reported in this special ciber issue of Aslib Proceedings: New Information Perspectives. The research activities of ciber are drawn together in the quest for a better understanding of the policy implications of large-scale knowledge production systems against the backdrop of profound technical change, uncertainty over business models, and new forms of consumer behaviour. The paper presents a series of conceptual frameworks that aim to contextualise ciber's work in bibliometrics, cybermetrics, research evaluation, scholarly communication, user studies, publishing strategies and policy analysis. The transparency that metrics can bring to the evaluation debate and the pivotal role of human information behaviour in determining those metrics, are discussed.

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Date

21. 1.2007 12:03:22

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Source

Journal of information science. 22(1996) no.1, S.13-25

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Date

23. 2.2009 17:22:41