Search (2 results, page 1 of 1)

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Abstract

In this research we investigate the effect of search engine brand on the evaluation of searching performance. Our research is motivated by the large amount of search traffic directed to a handful of Web search engines, even though many have similar interfaces and performance. We conducted a laboratory experiment with 32 participants using a 42 factorial design confounded in four blocks to measure the effect of four search engine brands (Google, MSN, Yahoo!, and a locally developed search engine) while controlling for the quality and presentation of search engine results. We found brand indeed played a role in the searching process. Brand effect varied in different domains. Users seemed to place a high degree of trust in major search engine brands; however, they were more engaged in the searching process when using lesser-known search engines. It appears that branding affects overall Web search at four stages: (a) search engine selection, (b) search engine results page evaluation, (c) individual link evaluation, and (d) evaluation of the landing page. We discuss the implications for search engine marketing and the design of empirical studies measuring search engine performance.

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Abstract

Understanding what kinds of Web pages are the most useful for Web search engine users is a critical task in Web information retrieval (IR). Most previous works used hyperlink analysis algorithms to solve this problem. However, little research has been focused on query-independent Web data cleansing for Web IR. In this paper, we first provide analysis of the differences between retrieval target pages and ordinary ones based on more than 30 million Web pages obtained from both the Text Retrieval Conference (TREC) and a widely used Chinese search engine, SOGOU (www.sogou.com). We further propose a learning-based data cleansing algorithm for reducing Web pages that are unlikely to be useful for user requests. We found that there exists a large proportion of low-quality Web pages in both the English and the Chinese Web page corpus, and retrieval target pages can be identified using query-independent features and cleansing algorithms. The experimental results showed that our algorithm is effective in reducing a large portion of Web pages with a small loss in retrieval target pages. It makes it possible for Web IR tools to meet a large fraction of users' needs with only a small part of pages on the Web. These results may help Web search engines make better use of their limited storage and computation resources to improve search performance.