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Abstract

Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"

Content

Inhalt: Pandemics, Promise, and Peril -- The New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- The Attention Economy and the Tyranny of Trends -- The Wisdom and Madness of Crowds -- Social Media's Promise Is Also Its Peril -- Building a Better Hype Machine.

LCSH

Social media / Moral and ethical aspects

RSWK

Social Media / Informationsgesellschaft / Propaganda / Fehlinformation

Subject

Social Media / Informationsgesellschaft / Propaganda / Fehlinformation
Social media / Moral and ethical aspects

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Abstract

"The revolution will be Twittered!" declared journalist Andrew Sullivan after protests erupted in Iran. But as journalist and social commentator Evgeny Morozov argues in "The Net Delusion," the Internet is a tool that both revolutionaries and authoritarian governments can use. For all of the talk in the West about the power of the Internet to democratize societies, regimes in Iran and China are as stable and repressive as ever. Social media sites have been used there to entrench dictators and threaten dissidents, making it harder--not easier--to promote democracy. In this spirited book, journalist and social commentator Evgeny Morozov shows that by falling for the supposedly democratizing nature of the Internet, Western do-gooders may have missed how it also entrenches dictators, threatens dissidents, and makes it harder-not easier-to promote democracy. Buzzwords like "21st-century statecraft" sound good in PowerPoint presentations, but the reality is that "digital diplomacy" requires just as much oversight and consideration as any other kind of diplomacy. Marshalling a compelling set of case studies, " The Net Delusion" shows why the cyber-utopian stance that the Internet is inherently liberating is wrong, and how ambitious and seemingly noble initiatives like the promotion of "Internet freedom" are misguided and, on occasion, harmful.

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Content

Seb Franklin sets out a media theory of racial capitalism to examine digitality's racial-capitalist foundations. The Digitally Disposed shows how the promises of boundless connection, flexibility, and prosperity that are often associated with digital technologies are grounded in racialized histories of dispossession and exploitation. Reading archival and published material from the cybernetic sciences alongside nineteenth-century accounts of intellectual labor, twentieth-century sociometric experiments, and a range of literary and visual works, The Digitally Disposed locates the deep history of digitality in the development of racial capitalism. Franklin makes the groundbreaking argument that capital's apparently spontaneous synthesis of so-called free individuals into productive circuits represents an 'informatics of value'.On the one hand, understanding value as an informatic relation helps to explain why capital was able to graft so seamlessly with digitality at a moment in which it required more granular and distributed control over labor, the moment that is often glossed as the age of logistics. On the other hand, because the informatics of value sort populations into positions of higher and lower capacity, value, and status, understanding their relationship to digitality requires that we see the digital as racialized and gendered in pervasive ways. Ultimately, The Digitally Disposed questions the universalizing assumptions that are maintained, remade, and intensified by today's dominant digital technologies. Vital and far-reaching, The Digitally Disposed reshapes such fundamental concepts as cybernetics, informatics, and digitality.