Search (7 results, page 1 of 1)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

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Abstract

Detecting query reformulations within a session by a Web searcher is an important area of research for designing more helpful searching systems and targeting content to particular users. Methods explored by other researchers include both qualitative (i.e., the use of human judges to manually analyze query patterns on usually small samples) and nondeterministic algorithms, typically using large amounts of training data to predict query modification during sessions. In this article, we explore three alternative methods for detection of session boundaries. All three methods are computationally straightforward and therefore easily implemented for detection of session changes. We examine 2,465,145 interactions from 534,507 users of Dogpile.com on May 6, 2005. We compare session analysis using (a) Internet Protocol address and cookie; (b) Internet Protocol address, cookie, and a temporal limit on intrasession interactions; and (c) Internet Protocol address, cookie, and query reformulation patterns. Overall, our analysis shows that defining sessions by query reformulation along with Internet Protocol address and cookie provides the best measure, resulting in an 82% increase in the count of sessions. Regardless of the method used, the mean session length was fewer than three queries, and the mean session duration was less than 30 min. Searchers most often modified their query by changing query terms (nearly 23% of all query modifications) rather than adding or deleting terms. Implications are that for measuring searching traffic, unique sessions may be a better indicator than the common metric of unique visitors. This research also sheds light on the more complex aspects of Web searching involving query modifications and may lead to advances in searching tools.

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Abstract

Web search engines are beginning to offer access to multimedia searching, including audio, video and image searching. In this paper we report findings from a study examining the state of multimedia search functionality on major general and specialized Web search engines. We investigated 102 Web search engines to examine: (1) how many Web search engines offer multimedia searching, (2) the type of multimedia search functionality and methods offered, such as "query by example", and (3) the supports for personalization or customization which are accessible as advanced search. Findings include: (1) few major Web search engines offer multimedia searching and (2) multimedia Web search functionality is generally limited. Our findings show that despite the increasing level of interest in multimedia Web search, those few Web search engines offering multimedia Web search, provide limited multimedia search functionality. Keywords are still the only means of multimedia retrieval, while other methods such as "query by example" are offered by less than 1% of Web search engines examined.

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Abstract

Information science is beginning to explore feedback as a key concept within information seeking and retrieving methods. Feedback has been a fundamental element in mmany cybernetic and social models. Gives an overview of feedback within the cybernetics and social frameworks. Compares these feedback concepts with the interactive feedback concept evolving within the framework of information seeking and retrieving, based on their conceptualization of the feedback loop and notion of information

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Abstract

The application of clustering to Web search engine technology is a novel approach that offers structure to the information deluge often faced by Web searchers. Clustering methods have been well studied in research labs; however, real user searching with clustering systems in operational Web environments is not well understood. This article reports on results from a transaction log analysis of Vivisimo.com, which is a Web meta-search engine that dynamically clusters users' search results. A transaction log analysis was conducted on 2-week's worth of data collected from March 28 to April 4 and April 25 to May 2, 2004, representing 100% of site traffic during these periods and 2,029,734 queries overall. The results show that the highest percentage of queries contained two terms. The highest percentage of search sessions contained one query and was less than 1 minute in duration. Almost half of user interactions with clusters consisted of displaying a cluster's result set, and a small percentage of interactions showed cluster tree expansion. Findings show that 11.1% of search sessions were multitasking searches, and there are a broad variety of search topics in multitasking search sessions. Other searching interactions and statistics on repeat users of the search engine are reported. These results provide insights into search characteristics with a cluster-based Web search engine and extend research into Web searching trends.

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Abstract

As digital libraries become a major source of information for many people, we need to know more about how people seek and retrieve information in digital environments. Quite commonly, users with a problem-at-hand and associated question-in-mind repeatedly search a literature for answers, and seek information in stages over extended periods from a variety of digital information resources. The process of repeatedly searching over time in relation to a specific, but possibly an evolving information problem (including changes or shifts in a variety of variables), is called the successive search phenomenon. The study outlined in this paper is currently investigating this new and little explored line of inquiry for information retrieval, Web searching, and digital libraries. The purpose of the research project is to investigate the nature, manifestations, and behavior of successive searching by users in digital environments, and to derive criteria for use in the design of information retrieval interfaces and systems supporting successive searching behavior. This study includes two related projects. The first project is based in the School of Library and Information Sciences at the University of North Texas and is funded by a National Science Foundation POWRE Grant <http://www.nsf.gov/cgi-bin/show?award=9753277>. The second project is based at the Department of Information Studies at the University of Sheffield (UK) and is funded by a grant from the British Library <http://www.shef. ac.uk/~is/research/imrg/uncerty.html> Research and Innovation Center. The broad objectives of each project are to examine the nature and extent of successive search episodes in digital environments by real users over time. The specific aim of the current project is twofold: * To characterize progressive changes and shifts that occur in: user situational context; user information problem; uncertainty reduction; user cognitive styles; cognitive and affective states of the user, and consequently in their queries; and * To characterize related changes over time in the type and use of information resources and search strategies particularly related to given capabilities of IR systems, and IR search engines, and examine changes in users' relevance judgments and criteria, and characterize their differences. The study is an observational, longitudinal data collection in the U.S. and U.K. Three questionnaires are used to collect data: reference, client post search and searcher post search questionnaires. Each successive search episode with a search intermediary for textual materials on the DIALOG Information Service is audiotaped and search transaction logs are recorded. Quantitative analysis includes statistical analysis using Likert scale data from the questionnaires and log-linear analysis of sequential data. Qualitative methods include: content analysis, structuring taxonomies; and diagrams to describe shifts and transitions within and between each search episode. Outcomes of the study are the development of appropriate model(s) for IR interactions in successive search episodes and the derivation of a set of design criteria for interfaces and systems supporting successive searching.

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Date

19. 1.2007 12:55:22