Bhavnani, S.K.; Bichakjian, C.K.; Johnson, T.M.; Little, R.J.; Peck, F.A.; Schwartz, J.L.; Strecher, V.J.: Strategy hubs : Domain portals to help find comprehensive information (2006)
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- Abstract
- Recent studies suggest that the wide variability in type, detail, and reliability of online information motivate expert searchers to develop procedural search knowledge. In contrast to prior research that has focused an finding relevant sources, procedural search knowledge focuses an how to order multiple relevant sources with the goal of retrieving comprehensive information. Because such procedural search knowledge is neither spontaneously inferred from the results of search engines, nor from the categories provided by domainspecific portals, the lack of such knowledge leads most novice searchers to retrieve incomplete information. In domains like healthcare, such incomplete information can lead to dangerous consequences. To address the above problem, a new kind of domain portal called a Strategy Hub was developed and tested. Strategy Hubs provide critical search procedures and associated high-quality links to enable users to find comprehensive and accurate information. We begin by describing how we collaborated with physicians to systematically identify generalizable search procedures to find comprehensive information about a disease, and how these search procedures were made available through the Strategy Hub. A controlled experiment suggests that this approach can improve the ability of novice searchers in finding comprehensive and accurate information, when compared to general-purpose search engines and domain-specific portals. We conclude with insights an how to refine and automate the Strategy Hub design, with the ultimate goal of helping users find more comprehensive information when searching in unfamiliar domains.
Bhavnani, S.K.: Why is it difficult to find comprehensive information? : implications of information scatter for search and design (2005)
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- Abstract
- The rapid development of Web sites providing extensive coverage of a topic, coupled with the development of powerful search engines (designed to help users find such Web sites), suggests that users can easily find comprehensive information about a topic. In domains such as consumer healthcare, finding comprehensive information about a topic is critical as it can improve a patient's judgment in making healthcare decisions, and can encourage higher compliance with treatment. However, recent studies show that despite using powerful search engines, many healthcare information seekers have difficulty finding comprehensive information even for narrow healthcare topics because the relevant information is scattered across many Web sites. To date, no studies have analyzed how facts related to a search topic are distributed across relevant Web pages and Web sites. In this study, the distribution of facts related to five common healthcare topics across high-quality sites is analyzed, and the reasons underlying those distributions are explored. The analysis revealed the existence of few pages that had many facts, many pages that had few facts, and no single page or site that provided all the facts. While such a distribution conforms to other information-related phenomena, a deeper analysis revealed that the distributions were caused by a trade-off between depth and breadth, leading to the existence of general, specialized, and sparse pages. Furthermore, the results helped to make explicit the knowledge needed by searchers to find comprehensive healthcare information, and suggested the motivation to explore distribution-conscious approaches for the development of future search systems, search interfaces, Web page designs, and training.
